Search Engine Rankings, May They Rest In Piece
ClickZ, Monday, December 29, 2008 12:31 PM
What's the point of having a rank at a search engine for a specific keyword or phrase if it doesn't send relevant traffic or, even worse, sends no traffic at all? So asks Mike Grehan, overjoyed that ranking has outlived its relevance.
Read the whole story at ClickZ »
Grehan has been trying to educate his clients for years. Aside from rankings, he has written about relevance feedback and the role it plays in retrieving information on the Web. "I work with a crack team of data-driven analysts," Grehan writes. "We're focused on providing meaningful information to our clients based on an advanced approach to analytics. Slowly, but surely, we're weaning our clients off the SEO crack cocaine that has been a ranking report and on to more meaningful key performance indicators and deliverables."
Recent Around the Net in Search Marketing Articles
-
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ...
Be the first to comment on "Search Engine Rankings, May They Rest In Piece "
Leave a Comment