Jennifer Laycock begins to explore the lessons you can learn from the classic story "Pinocchio" with this post, which explores her Pinocchio Effect theory that "deep down, search engines want nothing more than to be real boys (or girls)." In other words, "search engines seek to replicate human judgment with their algorithm."
Laycock tells us why chasing down algorithms simply leaves you exhausted and suggests how to apply common sense solutions related to the Pinocchio Effect. In time, the process becomes increasingly clear. "Each and every adjustment made to the algorithms is designed to better judge a site the way a human being does," she writes. "It's essential to understand search engine friendly design techniques and to learn how to find out which keywords to target. Once you get the basics down, it's really about focusing on your customer and giving them the best experience possible."