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Small Budget For Big Project?

So, you had to cut your marketing budget back this year and want to tap into SEO to pick up the slack. Stoney deGeyter doesn't map your individual marketing plan in this post, but he does give you a foundation and useful guidelines on which to build.

How do you optimize a campaign? Look toward site architecture, keyword research, usability, keyword optimization, and link building. In this post, deGeyter details each of these elements. Keep in mind, each Web site is different, so the path you take should remain flexible, he writes.

Read the whole story at Search Engine Guide »

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