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What's The Value Of Anchor Text?

Rand Fishkin and crew want to share conclusions from some recent testing on internal links and anchor text in Google. Although not 100% proven, he writes, the findings could come in handy.

Among the conclusions from Fishkin's SEO team: internal anchor text has little impact on the homepage; excessive internal anchor text linking and multiplication can trip an automated penalty on Google; and, adding more internal links to a page doesn't necessarily add more anchor text value.

Read the whole story at SEOmozBlog »

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