• Adweek, Friday, January 9, 2009 11:31 AM

It's a common problem to all avid Facebook users, says Adweek's Brian Morrissey: "You look at your friend list and wonder who these people are." Well, Burger King wants to help you do something about it.

The fast-food chain has come out with a new application that rewards people with a coupon for a free Whopper for anyone willing to cut 10 friends from their friend list. Each time a friend is axed, the app sends a notice to the ex-friend via Facebook's news feed explaining that the user thought a free Whopper was worth more than their friendship. The app then adds a box to the user's profile pages charting their progress towards a free Whopper using the line: "Who will be the next to go?"

The Whopper Sacrifice campaign was created by Crispin Porter + Bogusky of "Subservient Chicken" fame. "We thought there could be some fun there, removing some of these people who are friends (but) not necessarily) best friends," said Jeff Benjamin, executive interactive creative director at Crispin, who has 736 friends on Facebook. "It's asking the question of which love is bigger, your love for your friends or your love for the Whopper," he said.

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