• Internet Retailer, Thursday, January 15, 2009 3 PM

The latest survey from Internet Retailer suggests retailers are busy updating Web sites, improving search engine optimization and adding video features. SEO is the top priority for 72.9% of merchants, followed by clearly organized home, category and product pages at 62.4%, better navigation at 49.4%, improved site search at 47.1% and faster checkout at 40%.

The study suggests retailers are "making videos and customer reviews a permanent fixture on their Web sites." Retailers have begun to incorporate video, customer reviews and other advanced features in ways that drive more business. More than 78% of retailers post customer reviews and 41.7% use videos on their Web sites, but most merchants aren't seeing a big uptick in the average order. For 54% of Web retailers that post customer reviews, the average ticket remains the same, and for 33% it has increased by no more than 10%.

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