Asking The Right SEM Questions
Michie provides guidance on the types of questions you need to ask before signing the contract. For instance: How much money does your tenth largest client spend per month? While size isn't everything, this helps you get a sense of where your account will fit in among the firm's biggest clients. Remember the reference call, too. It's not about finding those two happy clients, but rather discovering if they're happy for the correct reasons, he writes.