SEM Tips For Redesigning Web Sites
ClickZ, Wednesday, January 21, 2009 2 PM
The basics of Web site redesign haven't changed, but some techniques have been updated. Erik Dafforn provides a refresher course, with tips on rapid crawling and indexing, prioritizing URLs for redirections, and quick fixes to errors you may discover along the way.
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"Expediting the crawling and indexing of new pages is the most important SEM-related issue to execute efficiently," Dafforn writes, explaining that a redesign could create bumps in the road as old content moves to a new location. These tips won't ensure an error-free relaunch, but Dafforn appears confident they will minimize any issues you may encounter while engines crawl and process the new content.
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