SEM Tips For Redesigning Web Sites

The basics of Web site redesign haven't changed, but some techniques have been updated. Erik Dafforn provides a refresher course, with tips on rapid crawling and indexing, prioritizing URLs for redirections, and quick fixes to errors you may discover along the way.

"Expediting the crawling and indexing of new pages is the most important SEM-related issue to execute efficiently," Dafforn writes, explaining that a redesign could create bumps in the road as old content moves to a new location. These tips won't ensure an error-free relaunch, but Dafforn appears confident they will minimize any issues you may encounter while engines crawl and process the new content.

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