Patricio Robles disputes Mike Grehan's blog post on ClickZ last week that asserts "SEO's glory days are over. And we should get over it. Nobody is online looking for content." In a synopsis of the post, Robles admits Grehan makes "some valid points" based on the fact social media has become "extremely" important and has changed the way many people use the Internet to consume and produce content.
"But this is not an either/or proposition," Robles writes. "It's not community or content." Whether content takes the form of text, video or photos, it remains a vital part of building an audience. Robles, who believes SEO remains in its infancy, provides insights on increasing Web site traffic with SEO across many kinds of content.