'Failure' And 'Miserable Failure' Searches Serve Up Obama

Leave it to Danny Sullivan to write a post on Googlebombs created by manipulating links and search rankings to produce a specific result for a certain search term. The most infamous one had requests for "failure" and "miserable failure" triggering former President George W. Bush's biography. Bush's Web team tried to fix it, with mixed success. And now, because the regime change triggered a redirect from Bush to Obama content, those unflattering results now point to Obama.

Sullivan reports he's already "tried to reach the Obama administration in four or five different ways" to report this problem. "I know," he writes. "There are bigger issues Obama has to deal with. But then again, this is supposed to be the tech-savvy presidency. It should be search engine optimization-savvy, as well."

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