It's time for the online search and advertising industry to get serious about protecting consumers against spammers, malware, Trojans and other malicious code that can infect computers and steal information. Richard Adhikari tells us that hackers are taking advantage of Google's paid search ads to spread viruses. He suggests brands and consumers start paying more pay attention to the paid search column in search engine queries.
Adhikari explains that the latest paid search malware scam takes consumers to a site and asks them to download a code to play a video. With the help of software utilities, spammers can repackage malware to present consumers with different signatures each time. This allows them to escape detection by antimalware applications.