Q1 Better Than Expected For Some
Mediaweek, Monday, January 26, 2009 12:15 PM
Despite the doom and gloom in the overall economy, the first few months of 2009 are shaping up to be better for the online advertising market than the gloomsters once predicted. That said, many businesses have reported slowdowns, especially as a result of pricing pressure in the ad networks space, "but the abysmal first quarter that many anticipated...hasn't happened," Mediaweek reports.
"I was one of the people that thought Q1 would be disastrous, but so far it's not that bad," says Jim Spanfeller, president and CEO of Forbes.com. "Things have been OK. It's not the nuclear winter we feared."
Even so, there's still a good amount of uncertainty, especially for advertisers. "What's different about this year versus last is that we had a lot more knowledge about what was going to happen the rest of the year. Instead, this year many brands are unable to plan long term," said David Rittenhouse, media director, Neo@Ogilvy. Mark Kahn, CEO, of Traffiq, agreed. "'Let's plan 2009' is gone. Now, it's mid-January, and buyers are saying, 'Let's plan February.'"
Read the whole story at Mediaweek »
"I was one of the people that thought Q1 would be disastrous, but so far it's not that bad," says Jim Spanfeller, president and CEO of Forbes.com. "Things have been OK. It's not the nuclear winter we feared."
Even so, there's still a good amount of uncertainty, especially for advertisers. "What's different about this year versus last is that we had a lot more knowledge about what was going to happen the rest of the year. Instead, this year many brands are unable to plan long term," said David Rittenhouse, media director, Neo@Ogilvy. Mark Kahn, CEO, of Traffiq, agreed. "'Let's plan 2009' is gone. Now, it's mid-January, and buyers are saying, 'Let's plan February.'"
Recent Around the Net In Online Marketing Articles
-
Google Glass Apps Adding Up May 17, 11:47 a.m.
In what has become a necessary step for any successful operating system, Google Glass is starting ... -
Groupon Drags Out CEO Search May 17, 11:46 a.m.
Speaking of Groupon, the deal site says it’s unlikely to name a permanent new CEO until ... -
Andrew Mason Plotting Next Company May 17, 11:44 a.m.
What’s Andrew Mason been up to since being booted from the top spot at Groupon? Well, ... -
Yahoo Kicking Tumblr's Tires May 17, 11:44 a.m.
Yahoo is reportedly considering partnering with, investing in, or buying Tumblr. “Sources said the talks were ... -
Google, NASA To Study A.I. With "Quantum Computer" May 16, 12:01 p.m.
Google and NASA are creating a laboratory to study artificial intelligence. Their focus, as The New ... -
Skift Closes $1 Seed Round May 16, noon
Skift -- the travel intelligence and news startup founded by Rafat Ali -- has closed $1.1 ... -
USA Network Vies For Social Media Control May 16, 11:59 a.m.
USA Network on Thursday is expected to debut a new Web and mobile platform that, as ... -
Microsoft, Google At Odds Over App Ads May 16, 11:58 a.m.
After Microsoft updated its own YouTube application for Windows Phone the other week, Google sent the ... -
Larry Page Explains Soft-Spokenness May 15, 10:30 a.m.
More than personal quirk or mere curiosity, Larry Page’s soft-spokenness has led some analysts to question ... -
Brightcove Bows Mobile Live-Streaming Tool May 15, 10:29 a.m.
Video distribution platform Brightcove is introducing a new module that is designed to help customers run ...
Be the first to comment on "Q1 Better Than Expected For Some "
Leave a Comment