PPC Tips For Valentine's Day

Microsoft AdCenter, Tuesday, January 27, 2009 2:16 PM
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Need some dating advice? Well, more like how-tos on courting consumers online. As the most commercially romantic day of the year approaches, Philip Ryan has some keyword and bidding tips for those who manage sites related to speed dating, online dating or helping singles meet new people.

Many of the insights can be transferred to most Web sites; you also can apply Ryan's strategy to nearly any holiday by changing the words, seasonal references, and the dynamic text inserted in titles. Ryan creates two lists of dos: Ad Copy Best Practices, and Keyword and Bid Best Practices.

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