If your company has gone through SEO budget cuts this year, it may require a little out-of-the-box thinking to optimize sites. Jason Burby suggests segmentation to improve site conversions. It may sound like a "big, slow, time-consuming project," but there are some basic ways to get started, he explains.
Target messages, anticipate needs, and avoid marketing to consumers with zero interest. Sounds easy, I know, but marketers can sometimes forget the basics when building a strategy. And know which messages to avoid for your audience, Burby writes, providing examples for SEOers in the financial market.