Know Prospects Before They Become Customers

For those of you mapping out a strategy to build a new Web site, first take a look at what your competitors have done to put your company in a stronger position to compete. Peter Da Vanzo serves up a checklist of questions you should answer before getting started, such as which problems your company would solve.

Aside from determining your direct audience and demographics, consider the offshoots, or subsections, too. Think about the language your potential customers would use and how you might relate to them, Da Vanzo writes. Similar to creating a character in a novel, build profiles and get to know the people who would frequent the site before they visit.

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