Retargeting On A Budget

Search Engine Journal , Wednesday, January 28, 2009 4 PM
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Increasing the number of times someone sees a campaign ad could increase the chances of turning a browser into a buyer, according to Gab Goldenberg. While you typically need "fancy technology" to do this, Goldenberg has developed a "low-budget" solution to accomplish the task.

Goldenberg provides a list of tools you may want to consider when reevaluating your strategy to improve sales. They include a "demo spider" to show you where external links connect, and a report on the sites and engines that drive traffic to competitors in a list of top referring domains.

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