Conversion Optimizer Tips

Google has made the Conversion Optimizer tool available to all campaigns using AdWords' free Conversion Tracking tool that have made at least 30 conversions in the last 30 days, according to Amanda Kelly.

Kelly explains ways to get the most from ad placement in each auction based on the likelihood of a conversion. "This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids," she writes, explaining how the tool adjusts bids using data it collects. For example, after observing clicks, the Conversion Optimizer might conclude that broad matches on searches for 'Roses' don't convert well in Canada.

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Tags: search
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