It's a question people continually ask themselves. It's also a question you should ask yourself. Why would consumers buy from you? Knowing the answer will help hone organic (SEO) and paid search (PPC) marketing strategies. Mary Bowling serves up some ideas to identify your value proposition and build trust among prospective clients.
Bowling also provides a list of common pitfalls to avoid. Many are common sense, but she reminds us, for instance, to avoid making claims that are not true. "If you say you can do it, you'd better be able to deliver on that promise the vast majority of the time," she writes.