• Searchcowboys.com, Monday, February 2, 2009 1:15 PM

Evert Veldhuijzen explains link-buying with a Russian twist. While "link love" from Russia (PR7 links) can save you a few bucks, it could put you in an uncomfortable position with Google, Microsoft and Yahoo. If Google realizes a major part of your anchor text profile is built on links to Russian pages, maybe even containing Cyrillic script, the search giant will penalize your site.

Veldhuijzen offers up screen shots of search queries and rankings to demonstrate his point. He also provides guidelines for building links and anchor text the standard way, through directory submissions, articles, forums postings and social bookmarks. Turning nofollow links into dofollow links, and becoming part of the blog community by visiting and commenting often on blogs you like, are among the tips he suggests.

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