Broad keywords drive traffic to the Web site, but specific keywords more often lead to sales. That recommendation, one in a long list, comes from Yahoo Smart Start Team in a post about building a
foundation with strong keywords. If you want to increase conversion numbers, you might want to bid on more specific keywords that contain the brands you sell and even specific model numbers, according
to the team.
The post walks you through how customers make the decisions to spend money on specific items, from research to shopping to purchase, and helps you determine the best keywords
for your products and services at each point in the process.
Read the whole story at Yahoo Search Marketing Blog »
