Live From TED
On creativity: how can we as an industry of disparate intentions push the limits of what it means to be creative, both in what we produce as well as how we produce it?
On story-telling: know thy audience and make it personal. How can we create an intimate conversation with each viewer? How can we engage?
On looking beyond: get out of your cube, your office, your ecosystem and find solutions to problems where you have never looked before.
Since I am writing this on my BlackBerry, my comments may seem disjointed. But next week, when I am back, I will connect these three uber-learnings to three challenges that we face today: metrics, engagement and interactivity. Stay tuned.
LYDIA LOIZIDES
Lydia Loizides is Vice President, Product Management, at Canoe Ventures LLC. Lydia is also a Trustee
of The National Academy of Television Arts & Sciences (NATAS), and Chair
of the Advanced Media Committee of NATAS, NY. You can read Lydia's personal blog here. The views expressed here are her own and do not reflect the views of the organizations or associations that she is affiliated with.
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