• Practical Ecommerce, Friday, February 6, 2009 4:15 PM

Brick-and-mortar retail stores lag when it comes to implementing search engine marketing campaigns, but they have begun to better understand and use pay-per-click strategies. Armando Roggio suggests a few tips and tricks on deploying a new coupon policy to increase PageRank, especially as consumers search for coupons and deals online.

Roggio's strategy applies to other types of marketing campaigns, too, not just coupons. Advice includes building a landing page and distributing a press release to drive inbound links. He provides a checklist to follow. "All of those banner links will help boost your landing page's PageRank, so that when someone searches for coupons related to your products, Google will serve up your landing page as a top result, boosting your site traffic," he writes.

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