- 'Kaiser Karl,' Coty Launch Lagerfeld Fragrance Line
Marketing Daily, Emily Burg - Monday, July 16, 2007
[Beauty] Fashion design icon Karl Lagerfeld, known snarkily as "Kaiser Karl" a ...
- American Airlines, MasterCard Pair For 'Bourne' Contest
Marketing Daily, Emily Burg - Friday, July 13, 2007
[Financial Services] The sweepstakes, in which contestants guess how many miles acti ...
- Might Blackberry Best iPhone?
Marketing Daily, Emily Burg - Thursday, July 12, 2007
A dedicated smart phone with dedicated WiFi may be the all-in-one devi ...
- Zudacomics.com To Draw On DC And IBM
Online Media Daily, Emily Burg - Thursday, July 12, 2007
The site is being billed as a community-oriented, social networking destination f ...
- Still In Consumer Feedback Mode, Dell Launches New Brand
Marketing Daily, Emily Burg - Wednesday, July 11, 2007
[Technology] While Dell hasn't placed much focus on marketing or branding sin ...
- Patrón Adds Viral Marketing With Online Social Community
Marketing Daily, Emily Burg - Tuesday, July 10, 2007
[Spirits] Says the VP/marketing: "People who enjoy Patrón are trendsetters; they're acti ...
- Patrón Tequila Adds Viral Marketing With Online Social Community
Online Media Daily, Emily Burg - Tuesday, July 10, 2007
The "Patrón Social Club" at patronsocialclub.com is a members-only hub for tequi ...
- Jack In The Box, Ripple Expand In-Store Content
Marketing Daily, Emily Burg - Monday, July 9, 2007
[Restaurants] The partnership decision is part of Jack in the Box's strateg ...
- Nokia Bumps Lenovo From No. 1 On Greenpeace's List
Marketing Daily, Emily Burg - Thursday, July 5, 2007
[Technology] Nokia became the front-runner again, thanks to its support for Individu ...
- AT&T Pays $2.8B For Dobson As iPhone Rolls Out
Marketing Daily, Emily Burg - Monday, July 2, 2007
[Telecommunications] The agreement comes a month after Alltel, whose "My Circle" campai ...
- Verizon Positions Its Music Phone To Detract Attention From iPhone
Marketing Daily, Emily Burg - Friday, June 29, 2007
[Telecommunications] Cingular's competitors are desperately trying to make sure they aren't complete ...
- Music Industry Goes Green Despite Limited Impact On Sales
Marketing Daily, Emily Burg - Wednesday, June 27, 2007
[Technology] "A lot of people assume that the digital future is ...
- Sony Signs NASCAR's Dale Earnhardt Jr.
Marketing Daily, Emily Burg - Monday, June 25, 2007
[Consumer Electronics] Sony Electronics has signed a personal endorsement deal with NASC ...
- Direct Mail, Technology Appeal To Hispanic Consumer
Marketing Daily, Emily Burg - Friday, June 22, 2007
[Research] Internet access is available to more Hispanic consumers than any oth ...
- Jet Blue Tops In Satisfaction For Low-Cost Carriers
Marketing Daily, Emily Burg - Wednesday, June 20, 2007
[Airlines] Despite the winter holiday travel nightmares, JetBlue held on to i ...
- Sony Pulling Plug On Sony Connect Online Music Store
Marketing Daily, Emily Burg - Tuesday, June 19, 2007
[Entertainment] Sony was unable to compete with Apple's iTunes store, and struggl ...
- HBO Partners With Billabong To Promote 'John From Cincinnati'
Marketing Daily, Emily Burg - Monday, June 18, 2007
[Entertainment] HBO is partnering with Aussie surf brand Billabong to create exciteme ...
- Product Placement No Magic Marketing Bullet
Marketing Daily, Emily Burg - Friday, June 15, 2007
[Research] Marketers need to be selective when using product placements or ri ...
- Film Parlays Green Message Into $25M Marketing Support
Marketing Daily, Emily Burg - Thursday, June 14, 2007
[Trend] "Evan Almighty" is being billed as a zero-emission production. Despite ...
- Burger King, Visa Partner For Cashless Transactions Promo
Marketing Daily, Emily Burg - Wednesday, June 13, 2007
[Restaurants] The offer enables the companies to jointly promote loyalty for the ...
- Russian Standard Vodka Sues Stoli, Launches 'Pure' Campaign
Marketing Daily, Emily Burg - Tuesday, June 12, 2007
[Spirits] "The copy is just 'Pure Russian'--we don't need a lot ...
- Polygamists Are Consumers, Too
Marketing Daily, Emily Burg - Monday, June 11, 2007
HBO is hoping that its creative tactics will drive viewers to "B ...
- Microsoft To Sell New Zune At Target, Amazon.Com For 30 Days
Marketing Daily, Emily Burg - Friday, June 8, 2007
[Technology] Zune still is struggling to gain market share in the iPod-dominat ...
- Dell Announces Plans To Become Greenest Of Them All
Marketing Daily, Emily Burg - Thursday, June 7, 2007
[Technology] Dell solicits customers for ideas in building "the greenest PC ...
- Apple, AT&T Debut iPhone Spots, Announce June 29 Ship Date
Marketing Daily, Emily Burg - Tuesday, June 5, 2007
[Telecommunications] By placing its debut ads on "60 Minutes," Apple is signali ...
- Borders To Promote Winning Books In Gather.com Contest
Marketing Daily, Emily Burg - Friday, June 1, 2007
[Retail] The bookstore and the online social media platform have a multi-ye ...
- Gather.com Writing Contest Draws 2,676 Manuscripts; Two Get Book Contracts
Online Media Daily, Emily Burg - Friday, June 1, 2007
Gather.com received 2,676 manuscript submissions for its "American Idol for Books" contes ...
- Have You Heard?
Marketing Daily, Emily Burg - Thursday, May 31, 2007
Oh, the iPhone. Have you heard enough about it yet? All th ...
- Hotels Could Leverage Snack Attacks By Lowering Minibar Fees
Marketing Daily, Emily Burg - Tuesday, May 29, 2007
[Hospitality] A TripAdvisor survey finds that travelers have a frosty relationship wi ...
- MasterCard, Home Depot Team For $100K Sweepstakes
Marketing Daily, Emily Burg - Friday, May 25, 2007
[Strategy] The financial services and retail giants are again working together ...