- Verizon Positions Its Music Phone To Detract Attention From iPhone
Marketing Daily, Emily Burg - Friday, June 29, 2007
[Telecommunications] Cingular's competitors are desperately trying to make sure they aren't complete ...
- Music Industry Goes Green Despite Limited Impact On Sales
Marketing Daily, Emily Burg - Wednesday, June 27, 2007
[Technology] "A lot of people assume that the digital future is ...
- Sony Signs NASCAR's Dale Earnhardt Jr.
Marketing Daily, Emily Burg - Monday, June 25, 2007
[Consumer Electronics] Sony Electronics has signed a personal endorsement deal with NASC ...
- Direct Mail, Technology Appeal To Hispanic Consumer
Marketing Daily, Emily Burg - Friday, June 22, 2007
[Research] Internet access is available to more Hispanic consumers than any oth ...
- Jet Blue Tops In Satisfaction For Low-Cost Carriers
Marketing Daily, Emily Burg - Wednesday, June 20, 2007
[Airlines] Despite the winter holiday travel nightmares, JetBlue held on to i ...
- Sony Pulling Plug On Sony Connect Online Music Store
Marketing Daily, Emily Burg - Tuesday, June 19, 2007
[Entertainment] Sony was unable to compete with Apple's iTunes store, and struggl ...
- HBO Partners With Billabong To Promote 'John From Cincinnati'
Marketing Daily, Emily Burg - Monday, June 18, 2007
[Entertainment] HBO is partnering with Aussie surf brand Billabong to create exciteme ...
- Product Placement No Magic Marketing Bullet
Marketing Daily, Emily Burg - Friday, June 15, 2007
[Research] Marketers need to be selective when using product placements or ri ...
- Film Parlays Green Message Into $25M Marketing Support
Marketing Daily, Emily Burg - Thursday, June 14, 2007
[Trend] "Evan Almighty" is being billed as a zero-emission production. Despite ...
- Burger King, Visa Partner For Cashless Transactions Promo
Marketing Daily, Emily Burg - Wednesday, June 13, 2007
[Restaurants] The offer enables the companies to jointly promote loyalty for the ...
- Russian Standard Vodka Sues Stoli, Launches 'Pure' Campaign
Marketing Daily, Emily Burg - Tuesday, June 12, 2007
[Spirits] "The copy is just 'Pure Russian'--we don't need a lot ...
- Polygamists Are Consumers, Too
Marketing Daily, Emily Burg - Monday, June 11, 2007
HBO is hoping that its creative tactics will drive viewers to "B ...
- Microsoft To Sell New Zune At Target, Amazon.Com For 30 Days
Marketing Daily, Emily Burg - Friday, June 8, 2007
[Technology] Zune still is struggling to gain market share in the iPod-dominat ...
- Dell Announces Plans To Become Greenest Of Them All
Marketing Daily, Emily Burg - Thursday, June 7, 2007
[Technology] Dell solicits customers for ideas in building "the greenest PC ...
- Apple, AT&T Debut iPhone Spots, Announce June 29 Ship Date
Marketing Daily, Emily Burg - Tuesday, June 5, 2007
[Telecommunications] By placing its debut ads on "60 Minutes," Apple is signali ...
- Borders To Promote Winning Books In Gather.com Contest
Marketing Daily, Emily Burg - Friday, June 1, 2007
[Retail] The bookstore and the online social media platform have a multi-ye ...
- Gather.com Writing Contest Draws 2,676 Manuscripts; Two Get Book Contracts
Online Media Daily, Emily Burg - Friday, June 1, 2007
Gather.com received 2,676 manuscript submissions for its "American Idol for Books" contes ...