- JWT Predicts Changing Social Expectations For '08
Marketing Daily, Fern Siegel - Monday, December 31, 2007
[More Trends] Not only will blue replace green as the environmental movement ...
- Future Innovation: WPP Acquires Cheskin
MediaDailyNews, Fern Siegel - Monday, December 31, 2007
Added Value, WPP's brand-development business, has acquired Cheskin, an innovation consulting fir ...
- Showtime Solicits British 'Call Girl'
MediaDailyNews, Fern Siegel - Friday, December 28, 2007
Showtime is coming into its own. "Dexter" and "Weeds" have grabbed award ...
- City Year, BusRadio Reach 1 Million Kids
MediaDailyNews, Fern Siegel - Thursday, December 27, 2007
City Year and BusRadio have a new mission: bringing kids a positi ...
- JWT Predicts 2008 Societal Trends
MediaDailyNews, Fern Siegel - Wednesday, December 26, 2007
JWT has its sights set on 2008--predicting a future where blue ...
- Promenade
Magazine Rack, Fern Siegel - Wednesday, December 19, 2007
According to its publisher, Promenade will serve the "wealthiest 1% of t ...
- Hallmark Channel, Regis Salute Ordinary Americans
MediaDailyNews, Fern Siegel - Monday, December 17, 2007
TV host Regis Philbin is saluting caring Americans in 2008--with Hallmark Channel ...
- Make It Mine
Magazine Rack, Fern Siegel - Wednesday, December 12, 2007
The call has gone out -- and not to the writers a ...
- Jewish Living
Magazine Rack, Fern Siegel - Wednesday, December 5, 2007
When Lenny Bruce did his sketch -- Jewish or Not Jewish ...
- Nielsen: Younger Viewers Scramble To Catch TV
MediaDailyNews, Fern Siegel - Wednesday, December 5, 2007
The young work harder--at least when it comes to watching TV. Accordi ...
- Food Net's Bobby Flay Develops Product Line
MediaDailyNews, Fern Siegel - Monday, December 3, 2007
The Food Network is taking its celebrity chefs out of the kitch ...
- Hallmark Channel Launches Microsite To Promote Content
Online Media Daily, Fern Siegel - Monday, November 26, 2007
Hallmark Channel has seen the digital light. It has kicked up i ...
- Hallmark Channel Launches Microsite To Promote Content
MediaDailyNews, Fern Siegel - Friday, November 23, 2007
Hallmark Channel has seen the digital light. It has kicked up i ...
- Zinio Launches Mobile 'Zines
MediaDailyNews, Fern Siegel - Tuesday, November 20, 2007
Some read magazines during a commute. Others will now read it ...
- CBS Outdoor Gives New Yorkers Free Wi-Fi Zone
MediaDailyNews, Fern Siegel - Friday, November 16, 2007
CBS Outdoor has a nifty new promotion: It is supplying free Wi- ...
- Imus Goes Country: Signs 5-Year Deal With RMG
MediaDailyNews, Fern Siegel - Thursday, November 15, 2007
It's official -- Don Imus is going country. The "Imus in t ...
- Aromatherapy Thymes
Magazine Rack, Fern Siegel - Tuesday, October 23, 2007
History says that Cleopatra seduced both Mark Antony and Julius Caesar wi ...
- WE tv Creates National Effort To Mobilize Womens' Vote
MediaDailyNews, Fern Siegel - Tuesday, October 23, 2007
It's not just Hillary Clinton who is making women voters a lynchp ...
- Time Out New York Kids
Magazine Rack, Fern Siegel - Wednesday, October 10, 2007
The goal of Time Out New York Kids isn't to keep kiddi ...
- The Land Report
Magazine Rack, Fern Siegel - Wednesday, October 3, 2007
The readers of The Land Report take the lyrics of "Pippin" ...
- XM Launches Election '08 Radio Channel
MediaDailyNews, Fern Siegel - Friday, September 21, 2007
XM Satellite Radio is diving into the 2008 presidential election in ...
- Sony Teams With Imageworks As Interactive Agency
MediaDailyNews, Fern Siegel - Thursday, September 20, 2007
To capitalize on the growth of Sony digital entertainment's marketing and producti ...
- Popular Mechanics
Magazine Rack, Fern Siegel - Wednesday, September 19, 2007
I grew up in a home with two approaches to mechanics. T ...
- Laugh Track: XM Radio Debuts New Comedy Series
MediaDailyNews, Fern Siegel - Thursday, September 13, 2007
XM is enlarging its comedy routine. On Sept. 22, the satellite rad ...
- American Cowboy
Magazine Rack, Fern Siegel - Wednesday, September 5, 2007
American Cowboy, based in Boulder, Colo., is a lifestyle pub that celebrat ...
- Zagat Goes Mobile, Launches Ad-Supported Service
MediaDailyNews, Fern Siegel - Tuesday, August 21, 2007
Zagat isn't content to rest on its guidebooks. Which is why t ...
- Foam
Magazine Rack, Fern Siegel - Wednesday, August 15, 2007
Is it just me, or is "foam" the perfect porn handle? A ...
- Cablevision Targets Male Viewers With MavTV
MediaDailyNews, Fern Siegel - Friday, August 10, 2007
Cablevision has just made sports fans a little happier, adding MavTV, ...
- Plate
Magazine Rack, Fern Siegel - Wednesday, August 8, 2007
For a non-cook, I love Plate. The mag may focus on t ...
- Time Taps 4 Media Pros For In-House Ad Campaign
MediaDailyNews, Fern Siegel - Thursday, August 2, 2007
Time Inc. kicked off a new corporate campaign Tuesday titled "Trusted Connections ...