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- Senior Editor Inside Radio
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- War Worries Hit Radio in
Radio groups say the threat of a war with Iraq is already having an impact on advertising, as buyers request a wartime hiatus and others take dollars off the table altogether.
- FHM Bows Outdoor, Radio Campaign in
“Sex in the City” star Kim Cattrall may be big, but she will get even bigger – quite literally. Cattrall will be featured on the cover of FHM’s April issue, and will be featured on billboards in several markets nationwide as the title launches its first-ever ad campaign.
- Magazine Spending Jumps 10% in
An uncertain economy and the threat of war and terrorism weren’t enough to stall the magazine industry’s charge back up the hill in February.
- Study Finds Ethnic Radio Growing in
Formats targeting African-Americans and Hispanics continued to grow in the Fall 2002 radio ratings survey, according to an analysis of the formats and ratings by Katz Media Group.
- Nielsen Expands Partnership with Arbitron in
Nielsen Media Research may be moving forward with its plans to rollout its Local People Meters (LPM) into all the top ten television markets by 2006, but it will continue to look at a new technology that could prove to be better, particularly at capturing out-of-home viewing.
- Automotive: A Troubling Troika in
The threat of war, a gloomy economy, and dire predictions of a crash in the automotive business combined in a troubling troika during a forum on advertising visibility held in New York Tuesday. That is not to say there were answers, since chief executives and financial gurus can’t seem to agree on where things are going.
- Radio Response Rates Still Falling in
Radio ratings company Arbitron saw its Fall survey response rates drop 4.4% to 34.4% – the worst ever for a Fall book.
- Sporting News Nabs NASCAR Dollars in
As the NASCAR season is about to begin, The Sporting News and ExxonMobil are teaming in a 40 week advertorial, that will extend throughout the racing season and into next Fall’s NASCAR Awards.
- Congress May Investigate Ratings Firm in
Radio ratings firm Arbitron may face congressional hearings to answer questions on how it develops ratings for Spanish-speaking Americans.
- Business Magazines Optimistic on 2003 in
A ticker tape of bad economic news and a sagging stock market made 2002 a tough year for business magazines. Even so, many are optimistic that 2003 will bring better results, despite much uncertainly about where the economy is heading.