- Anchoring And Search
Search & Performance Insider, Gord Hotchkiss - Thursday, April 25, 2013
A few columns back, I talked about psychological priming and how ...
- The No-BS Rule
Search & Performance Insider, Gord Hotchkiss - Thursday, April 18, 2013
I have wasted a significant portion of my life dealing with B ...
- Don't Use Technology As An Excuse For Bad Customer Service
Search & Performance Insider, Gord Hotchkiss - Thursday, April 11, 2013
We all have our horror stories about online customer service. Just ...
- Separating The Strategic Signal From The Tactical Noise In Marketing
Search & Performance Insider, Gord Hotchkiss - Thursday, April 4, 2013
It's somewhat ironic that, as a die-hard Darwinist, I find myself ...