Greg Banks
Member since December 2009Contact Greg- President Javelin Marketing Group
- http://www.javelinmarketinggroup.com
- LinkedIn: http://www.linkedin.com/pub/greg-banks/0/6b7/9a2
- 7850 Belt Line Road
- Irving Texas
- 75063 USA
Articles by Greg All articles by Greg
- Closed-Loop Measurements Not Good Enough in
Marketing Daily on
03/01/2010
The new "open loop" takes information from all channels and from multiple other sources and uses a combination of tracking and statistics and apportioning techniques to calculate marketing return. It's more complicated than in the past, but it's more fun, too.
- Financial Marketing Is Accelerating in
Marketing Daily on
12/23/2009
The concepts and measurement tools are now firmly in place for the CMO and CFO to work together as one, in driving corporate profit and growth.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
