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Harvey Chipkin

Member since November 2010 Contact Harvey

  • Freelance writer Harvey Chipkin
  • 71 Carteret Street
  • Bloomfield New Jersey
  • 07003 USA

Articles by Harvey All articles by Harvey

  • Go Global - Gradually in Marketing: Travel on 11/16/2015

    Marketing globally is an ambitious and potentially rewarding goal, but it's easier said than done. How do you market to people in all those countries where laws are different in every location and the nuances of targeting audiences would be challenging to a local marketer, not to mention one reaching out from the U.S.

  • Risks And Rewards Of Extending A Luxury Brand in Marketing: Travel on 10/19/2015

    In the last couple of weeks, leaders of two luxury lodging brands discussed expansion plans - and looked at the world in very different ways.

  • Is Sharing Good Business? in Marketing: Travel on 09/21/2015

    While your parents told you that sharing is the nice thing to do, it was a lesson that the lodging industry is learning decades later. With Airbnb leading the way, variations on the accommodations-sharing concept are emerging, even exploding. A couple of entrants that seem to have gained traction in the wake of Airbnb's growth are InvitedHome, which allows travelers to stay in fancy resort homes; and NightSwapping, where travelers gain virtual currency by sharing their own homes-in exchange for the ability to stay in the homes of other people.

  • Making The Virtual Real in Marketing: Travel on 08/17/2015

    So you're walking down the street and a virtual avatar JetBlue crew member in a storefront window addresses you in a very specific way - commenting on your hat, the way you walk, whatever. You have an exchange with the avatar, which turns out to be pitching for the airline. The avatar has all the attributes of a hologram/virtual being but then at the end of the exchange a live person steps out, gives you a hug and a gift certificate for a flight on JetBlue.

  • Following The Fast Fashion Model For Travel Marketing in Marketing: Travel on 07/20/2015

    In the last decade or so, companies like H&M and Zara have revolutionized the fashion retail business by introducing something called fast fashion, where the inventory in stores is changed constantly. Rather than the old-fashioned system, where sweaters would show up in department stores in July in anticipation of fall weather, fashions would change constantly based on what customers were buying that day and other factors.

  • Selling On Social Media: Searching For The Holy Grail in Marketing: Travel on 06/15/2015

    Selling via social media has become the elusive Holy Grail of marketing. A new entry claims to have found a formula to do it and presents an interesting case.

  • Sharing The Wisdom in Marketing: Travel on 05/18/2015

    It may not be surprising but a recent study from the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA) found that "Millennials lead the way in using newer travel services. "The survey, in partnership with American Express, showed that travelers ages 18 to 34 are more interested than other travelers in ride share services like Uber (46%) and room-finding services like Airbnb (35%.)

  • Visit Philadelphia Loves Visiting New York in Marketing: Travel on 04/20/2015

    You might think that Philadelphia would be wary of its big-city neighbor, New York - both competing fiercely for tourists. But it turns out that Brotherly Love extends to Philadelphia's long-running and persistent wooing of New York travel media. Visit Philadelphia, the tourism marketing arm for the city, has been sending delegations to New York since 1999 - sometimes once a year, sometimes more - rarely not at all. There are several consistencies around the events: an interesting venue, good food - and actual news.

  • Dealing With The Dizzying Device Dilemma in Marketing: Travel on 03/16/2015

    It's challenging enough that consumers visit multiple sites when they plan and book travel so that a marketer has to wade through the data and figure out the patterns that make it more productive to target and retarget. But now that there are seismic device shifts as more time is spent on mobile and tablets, marketers have to figure out what they're doing on what device - and put it all together.

  • Packaged Tours Brought To Life in Marketing: Travel on 02/16/2015

    With "experience" and "local" the two most-used words in marketing travel these days, it might be a good idea to check out what the U.S. Tour Operators Association (USTOA) is doing to bring local experiences to the attention of travel agents and consumers. Because, while hotels, cruise lines and other suppliers might talk about local experiences, the entire purpose of a tour is to collect them..

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