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Harvey Chipkin

Member since November 2010 Contact Harvey

  • Freelance writer Harvey Chipkin
  • 71 Carteret Street
  • Bloomfield New Jersey
  • 07003 USA

Articles by Harvey All articles by Harvey

  • When Doing It Right Goes Wrong in Marketing: Travel on 04/18/2016

    It's no surprise that sometimes you can do all the right things and then everything goes wrong. On the other hand, sometimes you do something whimsical and wild -and it falls beautifully in place.

  • Is Backwards The New Forward? in Marketing: Travel on 03/21/2016

    A couple of really big players recently made news with tools to help travelers plan their vacations - not only streamlining the process but providing inspiration. Google made a splash with its "Destinations," which aims to make travel planning easier. It's a mobile tool where a traveler enters the name of a country into a Google search on a phone along with the word "destinations." That brings up a series of suggested towns and cities. In just a few clicks travelers can gauge a trip's average cost with at-a-glance hotel and flight prices. Google can then take web users directly to the relevant reservation pages where travelers can also enter their interests to find suitable options.

  • The Art Of Persuasion Goes High Tech in Marketing: Travel on 02/15/2016

    What makes travelers book? In the face of cascading technology, that question remains the central one. As a result, e-commerce solutions continue to emerge that aim to answer it as well as is non-humanly possible. As examples of these tools, consider two companies: one that uses language to persuade travelers; and another that sees peer group encouragement as the key to generating bookings.

  • Booking Made Simple; Should Marketing Be Next? in Marketing: Travel on 01/18/2016

    You've seen all the statistics about how many websites consumers visit before booking a trip - 5, 10, 15 - Expedia, Kayak, TripAdvisor, Booking.com, etc. One result has been a resurgence in the use of travel agents in recent years, including among millennials.

  • Go Global - Gradually in Marketing: Travel on 11/16/2015

    Marketing globally is an ambitious and potentially rewarding goal, but it's easier said than done. How do you market to people in all those countries where laws are different in every location and the nuances of targeting audiences would be challenging to a local marketer, not to mention one reaching out from the U.S.

  • Risks And Rewards Of Extending A Luxury Brand in Marketing: Travel on 10/19/2015

    In the last couple of weeks, leaders of two luxury lodging brands discussed expansion plans - and looked at the world in very different ways.

  • Is Sharing Good Business? in Marketing: Travel on 09/21/2015

    While your parents told you that sharing is the nice thing to do, it was a lesson that the lodging industry is learning decades later. With Airbnb leading the way, variations on the accommodations-sharing concept are emerging, even exploding. A couple of entrants that seem to have gained traction in the wake of Airbnb's growth are InvitedHome, which allows travelers to stay in fancy resort homes; and NightSwapping, where travelers gain virtual currency by sharing their own homes-in exchange for the ability to stay in the homes of other people.

  • Making The Virtual Real in Marketing: Travel on 08/17/2015

    So you're walking down the street and a virtual avatar JetBlue crew member in a storefront window addresses you in a very specific way - commenting on your hat, the way you walk, whatever. You have an exchange with the avatar, which turns out to be pitching for the airline. The avatar has all the attributes of a hologram/virtual being but then at the end of the exchange a live person steps out, gives you a hug and a gift certificate for a flight on JetBlue.

  • Following The Fast Fashion Model For Travel Marketing in Marketing: Travel on 07/20/2015

    In the last decade or so, companies like H&M and Zara have revolutionized the fashion retail business by introducing something called fast fashion, where the inventory in stores is changed constantly. Rather than the old-fashioned system, where sweaters would show up in department stores in July in anticipation of fall weather, fashions would change constantly based on what customers were buying that day and other factors.

  • Selling On Social Media: Searching For The Holy Grail in Marketing: Travel on 06/15/2015

    Selling via social media has become the elusive Holy Grail of marketing. A new entry claims to have found a formula to do it and presents an interesting case.