- Earth To Eco-Labels: Be Consumer Useful Or Wither From Lack Of Relevance
Marketing: Green, Jacquelyn A. Ottman - Wednesday, August 17, 2011
Everyone lauds eco-labels being put forth by such sustainability leaders as Timberlan ...
- Help Consumers Share Responsibility
Marketing: Green, Jacquelyn A. Ottman - Wednesday, July 20, 2011
Tom's of Maine can make the toothpaste more natural, but it can ...
- The Term Is Relative; Let The Buyer Decide
Marketing: Green, Jacquelyn A. Ottman - Wednesday, July 13, 2011
You hear a lot of talk about the "sin of the hidd ...
- New Nissan Ads Shift The Way Car Buyers Evaluate Options
Marketing: Green, Jacquelyn A. Ottman - Wednesday, June 29, 2011
Its new campaign suggests that Nissan's marketing team is on a vertic ...
- Frito-Lay Seems To Have Learned A Lesson
Marketing: Green, Jacquelyn A. Ottman - Wednesday, May 25, 2011
This more subdued communication correctly takes away any hint of potential greenwa ...
- The Next Frontier: 'Responsible Consumption'
Marketing: Green, Jacquelyn A. Ottman - Wednesday, April 27, 2011
Is Tom's of Maine toothpaste really green if consumers leave the wat ...
- The New Green Marketing Paradigm
Marketing: Green, Jacquelyn A. Ottman - Wednesday, February 16, 2011
Under the new rules, the currency of sustainable branding is innovation, flexibilit ...