- Set-Top-Box Lexicon: Commercial Indices
TV Board, Jane Clarke - Thursday, February 23, 2012
Recent columns have examined commercials from several aspects: avoidance, retention, engagement a ...
- Set-Top Box Lexicon: Pods
TV Board, Jane Clarke - Thursday, February 16, 2012
Continuing on the commercial pod theme from the past weeks, let ...
- Set-Top-Box Lexicon: Commercial Measurement Beyond C3
TV Board, Jane Clarke - Thursday, February 9, 2012
The common currency for commercial measurement is C3, which we defined ...