- Set-Top-Box Lexicon: Addressable Advertising
TV Board, Jane Clarke - Thursday, June 30, 2011
tSTB data, with its larger footprint and second by second capability, hol ...
- Set-Top-Box Lexicon: Addressability
TV Board, Jane Clarke - Thursday, June 23, 2011
Addressability is a fairly recent concept in our current understanding of Set-Top-B ...
- Set-Top Box Lexicon: Ad Decision Hardware And Software
TV Board, Jane Clarke - Thursday, June 16, 2011
Ad decision components -- whether hardware or software -- come into pl ...
- Set-Top-Box Lexicon: Program Codes
TV Board, Jane Clarke - Thursday, June 9, 2011
Last week we outlined all the terms and definitions for Ad Codin ...
- Set-Top-Box Lexicon: Ad Codes, Tags and IDs
TV Board, Jane Clarke - Thursday, June 2, 2011
This week we offer the specific terms and definitions for ad codi ...