- Marketing is Dead... Long live marketing to the masses
Online Spin, Jim Meskauskas - Thursday, June 24, 2004
There's been some grumbling and mumblings in the last few weeks abo ...
- Ratings, ratings everywhere... How much do they stink?
Online Spin, Jim Meskauskas - Wednesday, June 16, 2004
If you pay attention to the press covering advertising, you probably kn ...
- Creative and Media: Holy Matrimony or Bridezilla?
Online Spin, Jim Meskauskas - Thursday, June 10, 2004
It's been a couple of decades now that the first of t ...
- Coming to Terms with the Terms & Conditions
Online Spin, Jim Meskauskas - Thursday, June 3, 2004
Rules of engagement; best practices; sequential liability; impression counting... these are a ...