Jim Sterne is an international consultant who focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Sterne has written eight books on using the Internet for marketing, is the founding president and current Chairman of the Web Analytics Association, and produces the eMetrics Marketing Optimization Summit. Reach him here.
- Metrics Insider
All Measurement Is Personal July 11, 2008, 12:30 p.m.