- Touch Boomers' Hearts And They'll Give You Their Minds
Engage:Boomers, Jim Gilmartin - Monday, October 2, 2017
Information processing varies considerably across the life span. If you don't k ...
- Don't Put Ten Pounds Of Copy Into A Five-Pound Page
Engage:Boomers, Jim Gilmartin - Monday, September 11, 2017
Consider an ad picturing a man (perhaps in his late fifties ...
- 10 Arrows For Your Quiver
Engage:Boomers, Jim Gilmartin - Thursday, August 24, 2017
The differences in customer motivations and decision processes between customers in t ...
- Know Your Customer
Engage:Boomers, Jim Gilmartin - Monday, August 7, 2017
We have learned that today's customers control markets. They do so ...
- Customer Myopia: Is The Boomer Customer King?
Engage:Boomers, Jim Gilmartin - Friday, July 21, 2017
There is a Baby Boomer customer crisis in America, and many compani ...
- To Win Someone To Your Cause, You Must First Reach Their Heart
Engage:Boomers, Jim Gilmartin - Monday, June 26, 2017
Steve Jobs once said, "The most powerful person in the world ...
- Marketing To Boomer Women: Adding A Complementary Treatment
Engage:Boomers, Jim Gilmartin - Monday, June 5, 2017
One of my favorite authors and presenters on marketing to women ...
- If They Can't See It Or Read It, They Won't Buy It
Engage:Boomers, Jim Gilmartin - Monday, May 1, 2017
Much research about the science of emotion has materialized in the la ...
- What We've Learned About Marketing To Baby Boomers - Part IV
Engage:Boomers, Jim Gilmartin - Monday, April 3, 2017
Research has shown that customers' final decisions are not the direct produ ...
- What We've Learned About Marketing To Baby Boomers - Part III
Engage:Boomers, Jim Gilmartin - Monday, March 6, 2017
There are many perspectives on how to effectively market to Baby Boomer ...
- What We've Learned About Marketing To Baby Boomers - Part II
Engage:Boomers, Jim Gilmartin - Monday, February 6, 2017
These drivers tend to be stage-of-life specific. For example, older people's motivatio ...
- What We've Learned About Marketing To Baby Boomers
Engage:Boomers, Jim Gilmartin - Tuesday, January 3, 2017
Mark Twain wrote, "The problem isn't the things that we don't kno ...
- Marketing To Baby Boomers - Is It A Game Of Chance?
Engage:Boomers, Jim Gilmartin - Monday, December 5, 2016
An esteemed colleague once told me that no category of business expen ...
- Marketing To Baby Boomers - 'For Sale: Baby Shoes, Never Worn'
Engage:Boomers, Jim Gilmartin - Monday, November 7, 2016
Most of us love stories. That's nothing new. However, marketers need ...
- Want To Connect With Baby Boomers? Get Your Messages Creatively Right
Engage:Boomers, Jim Gilmartin - Monday, October 3, 2016
Contrary to the perception that aging brings a calcification of shopping habit ...
- People Make All Purchase Decisions
Engage:Boomers, Jim Gilmartin - Tuesday, September 6, 2016
In a recent article, "All purchase decisions are made by people" Gav ...
- Baby Boomers Clearly Into The Fall And Winter Of Life Stages
Engage:Boomers, Jim Gilmartin - Monday, August 1, 2016
Today, the oldest Boomers are 70. The core needs and maturational chang ...
- To Connect With Baby Boomers, Be A Servant Marketer
Engage:Boomers, Jim Gilmartin - Tuesday, July 5, 2016
Contemporary theories of marketing are increasingly defined in the context of collaborati ...
- How To Connect With Baby Boomer Women, Part II
Engage:Boomers, Jim Gilmartin - Monday, June 6, 2016
Men and women are as different "shop-ologically" as they are biologically. What ...
- How To Connect With Baby Boomer Women, Part I
Engage:Boomers, Jim Gilmartin - Monday, May 2, 2016
In a recent "Marketing Daily" commentary, "Advertising's Gender Problem: Some Brands A ...
- Experiential Segmentation: Allowing Boomers To Personally Define Value
Engage:Boomers, Jim Gilmartin - Monday, April 4, 2016
Greater individuation brought into the marketplace by Baby Boomers lessens the usefulne ...
- Do You Ever Wonder Why Baby Boomers Are Not Loyal To Your Brand?
Engage:Boomers, Jim Gilmartin - Monday, March 7, 2016
Companies, often encouraged by legal counsel, regularly resist expressing vulnerability, sometimes ...
- To Connect With Baby Boomers, Shift Your Marketing Paradigms
Engage:Boomers, Jim Gilmartin - Monday, February 1, 2016
A paradigm is not a way of doing things; it is ...
- Are You Willing To Swim In The Deep End To Connect With Baby Boomers?
Engage:Boomers, Jim Gilmartin - Monday, January 4, 2016
In a post written by Lori Bitter on Dec. 21, 2015, headlin ...
- Connecting With Boomers Requires Empathetic Connections, Part II
Engage:Boomers, Jim Gilmartin - Monday, December 7, 2015
In our last post, we discussed empathy as the most important ingredie ...
- Connecting With Boomers Requires Empathetic Connections
Engage:Boomers, Jim Gilmartin - Monday, November 2, 2015
Empathy is the most important ingredient in lasting relationships. We all wa ...
- Marketers Have A Sex Problem
Engage:Boomers, Jim Gilmartin - Monday, October 5, 2015
"Marketers have a sex problem," wrote Geoffrey Rowan in a recent articl ...
- The Average Baby Boomer Market Doesn't Exist
Engage:Boomers, Jim Gilmartin - Tuesday, September 8, 2015
The purpose of marketing and sales communications is to stimulate awareness, intere ...
- Still The 800-Pound Gorilla; Let's Revisit the Opportunities
Engage:Boomers, Jim Gilmartin - Monday, August 3, 2015
The media is currently promoting Millennials as targets to pursue. It's ve ...
- Stop Putting 10 Pounds Of Copy Into A 5-Pound Page
Engage:Boomers, Jim Gilmartin - Monday, July 6, 2015
Baby Boomers are more resistant to absolutism. Absolute positioning (putting ten poun ...