- Start The Presses: Papers Cut Into Broadcast TV Ad Market Share
MediaDailyNews, Joe Mandese - Friday, February 27, 2004
Driven by a surge in demand from national advertisers, the U.S. newspap ...
- TVB: Oops! Network Ad Spending Rose, Not Fell During Q4, Full Year '03
MediaDailyNews, Joe Mandese - Friday, February 27, 2004
What a difference a month can make. For network TV ad spendi ...
- Early To Bed, Early To Rise, People Use Media More Than Research Would Surmise
MediaDailyNews, Joe Mandese - Thursday, February 26, 2004
An important new study based on a rarely done, but highly regard ...
- TVB: Broadcast TV -- Especially Network -- Plummet In Q4
MediaDailyNews, Joe Mandese - Thursday, February 26, 2004
Evidence is mounting that the robust market activity that occurred during la ...
- Magazine Unit Wants To Give Credit Where Credit's Due: The Rest Of The Media Marketplace
MediaDailyNews, Joe Mandese - Wednesday, February 25, 2004
A little known annex of the Magazine Publishers of America is aggressive ...
- Casting Milestones: The Internet Is Now More Wired Than Cable
Online Media Daily, Ross Fadner, Joe Mandese - Tuesday, February 24, 2004
The term "wired" has long been used to describe the Internet, b ...
- Packaged Goods, Entertainment Accelerate Ad Spending Pace -- P&G Supplants GM
MediaDailyNews, Joe Mandese - Friday, February 20, 2004
Fueled by a surge in spending by packaged goods and entertainment marketer ...
- National Newspapers Report Mixed January Ad Results
MediaDailyNews, Joe Mandese - Wednesday, February 18, 2004
Like the other major national print media - consumer magazines and Sund ...
- Reader Experience Necessary, New Research Applies It To Specific Magazine Titles
MediaDailyNews, Joe Mandese - Wednesday, February 18, 2004
Last October, when the Magazine Publishers of America unveiled a potentially groundbreaki ...
- Big 3 Post Tiny Q4, Results Belie Last Year's Record Upfront Ad Sales
MediaDailyNews, Joe Mandese - Tuesday, February 17, 2004
In the first indication that last year's prime-time upfront may not ha ...
- Internet Broadcasting System Cuts Ad Verification Deal, Move Signals New Direction For Teletrax
Online Media Daily, Joe Mandese - Friday, February 13, 2004
Teletrax, a highly regarded electronic media verification system that has been quiet ...
- Media Shops Hop Over Comcast Chief's Trade Show Stop
MediaDailyNews, Joe Mandese - Thursday, February 12, 2004
The buzz was palpable as agency execs began arriving in Orlando Wednesd ...
- Comcast Bids $66 Billion For Disney, Merger Would Make It Largest Media Player
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2004
In a surprise move that could considerably alter the media landscape, Comca ...
- Radio Ad Bureau: Ad Execs Deem Us An 'Imperfect' Medium
MediaDailyNews, Joe Mandese - Tuesday, February 10, 2004
The radio industry has unveiled highlights of an in-depth study indicating th ...
- Top Kids Shop Broadens '04-'05 Upfront Ad Plans, Includes Online Kids Video
Online Media Daily, Joe Mandese - Tuesday, February 10, 2004
Starcom, one of the top buyers of children's TV advertising inventory, ...
- Top Marketers Send Managers Back To School To Re-Learn Advertising, Media
MediaDailyNews, Joe Mandese - Monday, February 9, 2004
At a time when most media shops have either scrapped or significant ...
- MAP Swoops Down On Hawk, Emerges As No. 2 Media Auditor
MediaDailyNews, Joe Mandese - Monday, February 9, 2004
Just as the burgeoning field of media auditing begins to really ta ...
- PR Data Reveals Sharp Decline, Profound Shift In Media Mix
MediaDailyNews, Joe Mandese - Thursday, February 5, 2004
If 2003 was a year of modest recovery in terms of "pai ...
- Real Media Riffs - Friday, Feb 6, 2004
Real Media Riffs, Joe Mandese - Friday, February 6, 2004
FUSE EXTINGHISHES ITS... THROWS SUPPORT (OR IS THAT GASOLINE) BEHIND MTV ...
- Nielsen Fast-Forwards PVR Ratings Plans, Unveils 'TiVo' Ratings Service
MediaDailyNews, Joe Mandese - Thursday, February 5, 2004
Acknowledging the profound impact digital video recorders are having on TV viewi ...
- Viewers Use Web, TiVo To Extend Reach, Frequency Of TV Ads
Online Media Daily, Joe Mandese - Wednesday, February 4, 2004
In a series of findings that raise new hopes for advertising ...
- Real Media Riffs - Wednesday, Feb 4, 2004
Real Media Riffs, Joe Mandese - Wednesday, February 4, 2004
BOOB TUBE -- The Riff is as avid a lookout for tippi ...
- Media Account Volatility Continues To Ebb, MediaVest Wins Masterfoods
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2004
Despite a large, high profile media services account shift - Sara Lee ...
- January Ad Demand Remains High: Online, Cable Highest
MediaDailyNews, Joe Mandese - Sunday, February 1, 2004
Perceived demand for advertising inventory in the major media dipped modestly ...
- Comcast Casts Spotlight On New Ad Unit, Creates 'Super Interconnect'
MediaDailyNews, Joe Mandese - Sunday, February 1, 2004
Comcast Corp., already the biggest player in local and national spot cab ...