- CBS Says 'Not So Fast,' DVRs Actually Boost Commercial Recall
MediaDailyNews, Joe Mandese - Friday, November 19, 2004
CBS is poised to release startling new research that could go ...
- Behavioral Targeters Align To Head-Off Legislation, Ensure Cookie Doesn't Crumble
Online Media Daily, Joe Mandese - Thursday, November 18, 2004
In a surprising and in some ways ironic development, some of t ...
- Top Gunn: Omnicom, OMD Dominate New Media Awards Report
MediaDailyNews, Joe Mandese - Tuesday, November 16, 2004
By a considerable margin, the Omnicom Media Group - OMD and P ...
- Report Sends Message To Advertisers: Too Many Messages Per TV Break
MediaDailyNews, Joe Mandese - Monday, November 15, 2004
If commercial clutter is the bane of advertising attention and recall th ...
- Magna: Nielsen Data An 'Eye-Opener,' Reveals Ravages Of DVRs Over Time
MediaDailyNews, Joe Mandese - Friday, November 12, 2004
Magna Global USA, the largest consolidated TV negotiating unit in the natio ...
- Nielsen's Local DVR Plan: Measure Digital TV Viewing Via Paper Diaries
MediaDailyNews, Joe Mandese - Wednesday, November 10, 2004
Nielsen, which is pushing ahead with a controversial plan to begin reporti ...
- In A Telling Move, VNU Relocates Management Operations To New York
MediaDailyNews, Joe Mandese - Tuesday, November 9, 2004
In a development signaling new geographic priorities, media and marketing research gia ...
- TV's Still The 'Greatest,' But Digital Technology Is Altering Media Preferences
MediaDailyNews, Joe Mandese - Monday, November 8, 2004
For all the incursions of new digital media, television remains the "greates ...
- Ad Leaders 'Insinuate' Online Into Mix, Would Remain Insulated From Adware, Spyware
Online Media Daily, Joe Mandese - Thursday, November 4, 2004
Online advertising is making significant inroads into the media mix, now accounti ...
- Havas Reports Modest Worldwide Gain, Continued U.S. Erosion
MediaDailyNews, Joe Mandese - Thursday, November 4, 2004
Havas, the parent of Arnold and MPG, which is rumored to ...
- African American Study Released On Eve Of Newspaper Budgeting Season
MediaDailyNews, Joe Mandese - Thursday, November 4, 2004
In a move timed to influence print planning and buying decisions duri ...
- Advertising Fuels Time Warner Gains, AOL, Turner Are Strong Contributors
MediaDailyNews, Joe Mandese - Wednesday, November 3, 2004
In a sign of the rising importance of advertising, Time Warner, t ...
- Agency Execs: Political Slants Influence Media Buying Choices
MediaDailyNews, Joe Mandese - Monday, November 1, 2004
Perhaps more than in any political season before, media outlets showed the ...
- Papers, Local TV Seen As More Credible Than Network News; Consumers, Trade Split On Bias
MediaDailyNews, Joe Mandese - Monday, November 1, 2004
Newspapers and local TV news are deemed by many on Madison Aven ...
- P&G Invites Rivals To Two-Day Meeting, Boosts 'Single-Source' System
MediaDailyNews, Joe Mandese - Monday, November 1, 2004
In a gathering reminiscent of a meeting it hosted six years ...
- Kerry Beats Bush... Among Planners, Buyers
MediaDailyNews, Joe Mandese - Thursday, October 28, 2004
Most national polls indicate that the 2004 presidential race is extremely clos ...
- Ad Demand Rises Among All Media Buyers, Especially Bush Supporters
MediaDailyNews, Joe Mandese - Thursday, October 28, 2004
In the week leading up to the 2004 U.S. presidential election, med ...
- WPP Reports Weak Quarter, Says 'Jury' Remains Out For Ad Recovery
MediaDailyNews, Joe Mandese - Tuesday, October 26, 2004
Signaling some doubts about the U.S. marketplace. WPP Group Tuesday reported relative ...
- Wall Street: Google's Now Bigger Than Yahoo!
Online Media Daily, Joe Mandese - Tuesday, October 26, 2004
Just two months after it began trading public shares Google has surpass ...
- Up In Smoke: Tobacco Ads Continue To Wane, Promo Spending Soars
MediaDailyNews, Joe Mandese - Monday, October 25, 2004
Print and outdoor media, which once were the mainstays of cigarette bra ...
- Yellow Pages Unveil TV-Like Ratings Plan
MediaDailyNews, Joe Mandese - Thursday, October 21, 2004
Yet another medium has tapped a respected researcher to develop Nielsen-like ratin ...
- Burger King To Sinclair: 'We're Not Having It Your Way'
MediaDailyNews, Joe Mandese - Wednesday, October 20, 2004
In a rebuke of Sinclair Broadcast Group's plans to air a political ...
- Global Magazine Recovery Proves Erratic, B2B Shifts From Print To The Web
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2004
North American publishers are leading the worldwide magazine advertising economy out ...
- Home Tech Study Reveals 'Digital Divide,' But Not Necessarily The One You'd Think It Is
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2004
Given the rapid proliferation of new media of all kinds, the te ...
- Commercial Data Reveals Cable Nets Reserve Best Inventory For Themselves
MediaDailyNews, Joe Mandese - Sunday, October 17, 2004
If you're a top TV advertiser looking for a fair rotation ...
- Nestle Melts With Universal, Gets Sweet On ZenithOptimedia, Group M
MediaDailyNews, Joe Mandese - Friday, October 15, 2004
Nestle Friday split its $1.6 billion global media planning and buying accou ...
- Amid Media Price Inflation, TV Production Costs Also Soar, Pose Threat To Addressability
MediaDailyNews, Joe Mandese - Wednesday, October 13, 2004
At a time when Madison Avenue is scrambling to find the mea ...
- Agency's Solution To TiVo: TV10, KSL Launches Short-Form Media Sales Unit
MediaDailyNews, Joe Mandese - Sunday, October 10, 2004
What costs 20 percent to 30 percent of the price of ...
- Married With Children, More In Favor Of Bush: comScore Reveals Potential Targeting Data
Online Media Daily, Joe Mandese - Sunday, October 10, 2004
If undecided voters are to determine the outcome of the 2004 presidenti ...
- ZenithOptimedia Upgrades U.S., Worldwide Ad Outlook
MediaDailyNews, Joe Mandese - Friday, October 8, 2004
Noting that "worldwide advertiser confidence holds despite oil and consumer uncertainties," ZenithOptimed ...