- We Get the Beat
Media Magazine, Joe Mandese - Tuesday, January 24, 2006
C, F, C, G. To some readers, these may seem like fo ...
- Publicis Eyes Aegis -- Again, WPP Explores VNU
MediaDailyNews, Joe Mandese - Tuesday, January 31, 2006
The action is heating up once again on Madison Avenue's mergers a ...
- Polk Calls Traditional Media 'Nearly Obsolete' Among New Auto Buyers
MediaDailyNews, Joe Mandese - Tuesday, January 31, 2006
Describing traditional mass media as "nearly obsolete" among first-time car buyers, ...
- Chew On This: OMD Loses Second Big Account -- Wrigley's
MediaDailyNews, Joe Mandese - Monday, January 30, 2006
OMD lost its second major media account in a week, The W ...
- Network Press, Sales Groups Tout Different DVR 'Standards'
MediaDailyNews, Joe Mandese - Monday, January 30, 2006
Major broadcast networks like Fox may be pushing Madison Avenue to acce ...
- Study Cracks Code, Finds Print May Be More Engaging Than TV, Radio, Web
MediaDailyNews, Joe Mandese - Friday, January 27, 2006
New insights drawn from a unique and well-regarded study of consumer med ...
- Carat Backs 'Live' Only Ratings, Says 'Further Discussions' Required
MediaDailyNews, Joe Mandese - Friday, January 27, 2006
Big media buying agency Carat is throwing its considerable TV advertising clo ...
- WPP's Sorrell Signals Interest In Aegis Unit, Implies It's In Play
MediaDailyNews, Joe Mandese - Thursday, January 26, 2006
WPP Group is still keen on acquiring part of the Aegis Grou ...
- eBay Pitches eBiz, Big Advertisers Consider Online Media Auction Service
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2006
On Tuesday, some of the nation's biggest advertisers got a pitch fr ...
- eBay Pitches eBiz, Big Advertisers Consider Online Media Auction Service
Online Media Daily, Joe Mandese - Wednesday, January 25, 2006
On Tuesday, some of the nation's biggest advertisers got a pitch fr ...
- Business Media Poised For Year Of Firm Ad Volume Growth
MediaDailyNews, Joe Mandese - Tuesday, January 24, 2006
The B-to-B media marketplace continued its turnaround in November 2005, recording ...
- Time Rifting: DVR Data Yields A Surprise -- Lower Nielsen Ratings
MediaDailyNews, David Goetzl, Joe Mandese - Monday, January 23, 2006
Nielsen's inclusion of digital video recorders into its TV ratings sample ...
- Madison Avenue Finds Medium Least Able To Trade Online Is, Well, Online
MediaDailyNews, Joe Mandese - Friday, January 20, 2006
Like most things online, so-called eBiz is hot again on Madison Aven ...
- TNS Projects 5.4% Ad Growth, Web Trails Hispanic As Fastest-Growing
MediaDailyNews, Joe Mandese - Wednesday, January 18, 2006
Total U.S. ad spending will rise 5.4 percent in 2006, ad tracki ...
- CAB Completes Build-Out, Sales Teams Poised To Swarm Upfront Market
MediaDailyNews, Joe Mandese - Tuesday, January 17, 2006
As part of a build-out that will give it more feet ...
- VNU Goes Into Play, Could Be Broken Up
MediaDailyNews, Joe Mandese - Monday, January 16, 2006
VNU officially went into play this morning, announcing it has received ...
- Ratings Upstart Starts Roll-Up, Eyes Nielsen Assets, Plan For Industry Ownership
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, January 12, 2006
Florida real estate tycoon Frank Maggio Wednesday launched a new company, Magg ...
- Publicis To Unveil New Media Unit, Tied To Digital Venture
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2006
Publics Groupe Media, which has quietly been recruiting high-level agency media executive ...
- Starcom Named Media Agency, P&G Media Client of The Year
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2006
For the third time in the three years since MEDIA magazine h ...
- Nielsen Redefines 'Live,' Stretches To Playback Within Eight Seconds Of A Telecast
MediaDailyNews, Joe Mandese - Monday, January 9, 2006
The introduction of digital video recorders into Nielsen's TV ratings is blurri ...
- Second Thoughts: Nielsen Encounters New DVR, Delays TV Without Viewers Knowledge
MediaDailyNews, Joe Mandese - Friday, January 6, 2006
In a surprising new twist in Nielsen's efforts to measure TV viewi ...
- Optimedia Taps Deutsch's Novenstern As Electronic Media Chief
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2006
After a three-month search, Publicis' Optimedia unit has filled the top po ...
- Havas Asks Media Chief To Run Company, May Align With Aegis
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2006
Vincent Bollore, the chairman of Paris-based Havas and an influential shareholder ...
- Digital TV Reaches A Tipping Point, Analog's Now The Minority
MediaDailyNews, Joe Mandese - Tuesday, January 3, 2006
Nearly half of all cable TV subscribers are now digital, according ...
- Publicis Issues Tender Offer, Dentsu Exercises Warrants
MediaDailyNews, Joe Mandese - Tuesday, January 3, 2006
In a move to simplify its balance sheet of debt and t ...
- Fast Forward
Media Magazine, Joe Mandese - Tuesday, January 24, 2006
When we re-launched MEDIA nearly a year ago, we made a secr ...
- Agency of the Year 2005: Editor's Letter
Media Magazine Supplement, Joe Mandese - Tuesday, January 3, 2006
I can almost hear the kvetching now: "Media magazine is in Starcom ...
- Media Client of the Year:
Procter & Gamble
Media Magazine Supplement, Joe Mandese - Tuesday, January 3, 2006
Like their media agency counter-parts, several marketers legitimately could have qualified f ...
- Media Agency Holding Company of the Year -- Aegis
Media Magazine Supplement, Joe Mandese - Tuesday, January 3, 2006
"If you were going to design an agency holding company today, wou ...