- Fast Forward: Face-To-Face Media
Media Magazine, Joe Mandese - Tuesday, April 24, 2007
Over the past couple of years, we've refocused one of our pri ...
- Data Reveals Heavy Users Of Streamed Video, Audio: Streamies
MediaDailyNews, Joe Mandese - Monday, April 30, 2007
TV has its couch potatoes, and now the Internet has a n ...
- Fox's Nesvig Unveils Solution For Time-Shifted Spots: 'Time-Dependent Replacement'
MediaDailyNews, Joe Mandese - Friday, April 27, 2007
Fox is in talks with TiVo about testing a new, proprietary technolo ...
- Nielsen Restructures Media Operations, Divides Empire Between Thomas, O'Hara
MediaDailyNews, Joe Mandese - Friday, April 27, 2007
In a surprise move, Nielsen Thursday informed clients that it has restructur ...
- Digital Nation: Nielsen Pegs DVRs At 17.2%, Dallas Is Most Digital Market
MediaDailyNews, Joe Mandese - Thursday, April 26, 2007
Nearly four months after it began reporting audience ratings in households wi ...
- Guccione Jr. Has Omnivorous Appetite: Wants Omni, Travel Title Too
MediaDailyNews, Joe Mandese - Thursday, April 26, 2007
Opening a new chapter in one of America's most storied publishing dynastie ...
- Report: WPP Eyes Online Ad Giant 24/7 Real Media
MediaDailyNews, Joe Mandese - Wednesday, April 25, 2007
Mere weeks after Google's agreement to acquire online ad giant DoubleClick, o ...
- Omnicom Remains Omnipotent, Posts Double Digits
MediaDailyNews, Joe Mandese - Tuesday, April 24, 2007
In a typically terse fashion, Omnicom Group this morning announced strong double-dig ...
- Ketchum Catches Top PR Researcher, Accelerates Push Into Interactive Media
MediaDailyNews, Joe Mandese - Tuesday, April 24, 2007
In what appears to be a significant strategic realignment, Omnicom's Ketchum un ...
- Google Looms Over Ad Research Summit, Seen More As Friend Than Enemy
MediaDailyNews, Joe Mandese - Wednesday, April 18, 2007
Google once again emerged as a central topic of discussion during ...
- NBC U., Time Warner Back New, 'Build Your Own,' Ad Serving Network
Online Media Daily, Joe Mandese - Wednesday, April 18, 2007
On the heels of Google's deal to acquire online ad serving gia ...
- Google Highlights Nielsen Earnings Call
MediaDailyNews, Joe Mandese - Tuesday, April 17, 2007
Reporting its first full-year results as a privately held company, Nielsen C ...
- Carat's Verklin Earns $1.6 Million In '06
MediaDailyNews, Joe Mandese - Monday, April 16, 2007
David Verklin, CEO of Carat Americas and a member of the Aeg ...
- An Agency's Little Dividend: From Dot-Com Spin-Off To $3.1 Billion Google Deal
Online Media Daily, Joe Mandese - Monday, April 16, 2007
Google's acquisition of DoubleClick from private equity firms Hellman & Friedman L ...
- Just An Online Minute... Breaking News: Google Acquires DoubleClick For $3.1 Billion
Just An Online Minute, Joe Mandese, Laurie Petersen - Friday, April 13, 2007
Ending weeks of a bidding battle with Microsoft, Google reached an agreeme ...
- Media Takes Center Stage Amid A Strategic Rethink
MediaDailyNews, Joe Mandese - Friday, April 13, 2007
In the nearly four years since a new team took over t ...
- The Search Is On: Holding Companies Elevate Role In Media Mix
MediaDailyNews, Joe Mandese - Thursday, April 12, 2007
In a move that signals the growing importance of search marketing ...
- Google Rumor Goes Into Orbit: Now It's Talking To DirecTV
MediaDailyNews, Joe Mandese - Wednesday, April 11, 2007
Weeks after announcing a partnership to sell TV advertising time for dire ...
- Mag Lag: PIB Scraps Monthly Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 11, 2007
In the latest move in an ongoing trend reducing the flow ...
- Trades No Longer Press, Event Revenues Surpass Print
MediaDailyNews, Joe Mandese - Tuesday, April 10, 2007
In a milestone symbolic of the shifts taking place across all medi ...
- Inside Man: Tucker Expected To Be Named New MediaVest Chief
MediaDailyNews, Joe Mandese - Tuesday, April 10, 2007
Seven months after promoting MediaVest chief Laura Desmond to CEO of Starc ...
- Report Shows Klues Third Highest Paid Publicis Exec At $2.5 Million
MediaDailyNews, Joe Mandese - Monday, April 9, 2007
With a salary of $1 million and a bonus of $1.5 milli ...
- Abbott Splits Buying, Direct Between MediaVest, Zenith
MediaDailyNews, Joe Mandese - Monday, April 9, 2007
Abbott Laboratories is close to finalizing a consolidation of most of i ...
- Abbott Labs Consolidates Media, Latest In A Pharma Industry Shakeup
MediaDailyNews, Joe Mandese - Friday, April 6, 2007
In what is proving to be one of Madison Avenue's most volati ...
- This Is Network TV, This Is Network TV On Drugs: Data Reveals Fewer, Longer Spots
MediaDailyNews, Joe Mandese - Thursday, April 5, 2007
After years of steadily increasing their supply of TV commercials, the maj ...
- DoubleClick Unveils 'Nasdaq' Plan For Advertisers
MediaDailyNews, Joe Mandese - Wednesday, April 4, 2007
DoubleClick, the ad-serving giant that dominates the online advertising business, today ...
- GM Planworks Taps Digital Data Guru, Former erinMedia Scientist To Develop New Analytics
MediaDailyNews, Joe Mandese - Monday, April 2, 2007
Signaling the importance digital database analytics will have on the future ...
- Agency Predicts Internet Will Overtake Radio Ad Spending In '08, A Year Earlier Than Expected
MediaDailyNews, Joe Mandese - Monday, April 2, 2007
In a major revision to its global ad spending outlook, ZenithOptimedia Gro ...