- To Disable Fast-Forwarding Or Not? That Is The Question!
Digital News Daily, John R. Osborn - Wednesday, September 27, 2017
The rapid expansion of single provider and skinny bundle SVOD (streaming video-on-deman ...
- In On-Demand World, It's Time For On-Demand Video Advertising
Video Insider, John R. Osborn - Wednesday, August 31, 2016
It's time to move video advertising out of the middle of t ...
- What Has Technology Wrought? Trust Issues, For One
Video Insider, John R. Osborn - Tuesday, March 22, 2016
I'm enthused about the potential for programmatic TV and video, and a ...
- Vast Difference In Program & Ad Viewing Highlighted By Millennials Stats
Video Insider, John R. Osborn - Wednesday, January 20, 2016
There was a time when television program viewing was a perfect surroga ...
- Should There Be A New Category Of Video Buying: Silent Video?
Video Insider, John R. Osborn - Wednesday, September 23, 2015
The power of traditional television has always been conveyed in three litt ...
- Are Legacy, Analog Media Ad Sellers 'Milking' The Business Model?
Video Insider, John R. Osborn - Monday, August 10, 2015
I was surprised when I recently tripped over a Verizon SuperPages bo ...
- Time For Television/Video To Adopt 'Host & Guest' Model
Video Insider, John R. Osborn - Thursday, July 16, 2015
It's time for T/V to get over its longtime love affair wi ...
- Unbundling Needn't Be End of Profitable Revenue For MVPDs
Video Insider, John R. Osborn - Friday, June 5, 2015
One of the great emotional tug-of-war battles going on in television a ...
- My 'Mad Men' VOD Experience: What It Means For TV Business Model
Video Insider, John R. Osborn - Monday, May 4, 2015
Video-on-demand (VOD) is a benefit of a viewer cable subscriptions, but sti ...
- Is 'Programmatic' The Right Word For Automated T/V Advertising?
Video Insider, John R. Osborn - Thursday, March 12, 2015
Language certainly matters. In recent industry conversations, I perceive a hesitancy ...
- What History Tells Us as T/V Moves From Closed To Open Distribution System
Video Insider, John R. Osborn - Thursday, February 12, 2015
The dramatic shift in the way T/V (television/video) is distributed is driv ...
- How Viewers, Advertisers See The Current State of T/V (Television/Video)
Video Insider, John R. Osborn - Tuesday, January 13, 2015
As the curtain lifts on 2015, here are a few observations ...
- Past Media Timelines Suggest Streaming VOD To Surpass Linear TV In Five Years
Video Insider, John R. Osborn - Tuesday, December 23, 2014
It's been said that those who ignore the past are doomed ...
- Automating Traditional Television Buying Process: Why? Why Now?
Video Insider, John R. Osborn - Thursday, December 11, 2014
In the same week that the ANA named "programmatic" marketing term ...
- What Will It Take For Television Networks To Go Programmatic?
Video Insider, John R. Osborn - Wednesday, November 12, 2014
The walled television garden -- complete with surrogate-demo targeting, program ratings representi ...
- The Human Side Of The Shift to Programmatic T/V (Television/Video)
Video Insider, John R. Osborn - Friday, October 17, 2014
"It is difficult to get a man to understand something, when h ...
- T/V Multitaskers: Positive Or Negative For Advertisers?
Video Insider, John R. Osborn - Wednesday, September 17, 2014
As a planner and buyer of media, I was often concerned abo ...
- How Much Could I Save With OTT VOD Plan Rather Than Bundled Cable?
Video Insider, John R. Osborn - Wednesday, March 5, 2014
Today I am channeling my "inner Milennial" by doing an exercise ...
- Going Beyond 'Click-To-Play' For Mobile Video Ads
Video Insider, John R. Osborn - Wednesday, August 20, 2014
Buyers and sellers of online video advertising have been expanding the sco ...
- Brand Safety Tips For 'Wild West' Of Multiplatform, Internet-Distributed T/V
Video Insider, John R. Osborn - Wednesday, July 23, 2014
MediaPost's Wayne Friedman quantifies the early shifting of budgets to online vid ...
- How Cross-Platform Video Plans Can Optimize Reach Today
Video Insider, John R. Osborn - Tuesday, June 24, 2014
Yesterday I ran across a sponsored advertorial piece that included the questi ...
- What I Learned (And Thought About ) At The Recent Joint Video/Mobile IAB Meeting
Video Insider, John R. Osborn - Wednesday, May 28, 2014
This month I attended the IAB's joint digital video and mobile committe ...
- Past Media Timelines Suggest Streaming VOD To Surpass Linear TV In 5 Years
Video Insider, John R. Osborn - Wednesday, April 30, 2014
It's been said that those who ignore the past are doomed ...
- New Viewability Guidelines Bring Much-Needed Third Dimension To Ad Buying
Video Insider, John R. Osborn - Friday, April 4, 2014
The Media Research Council (MRC) and the IAB this week issued viewab ...
- Innovative Video Formats Open Doors To New T/V (Television/Video) Ad Model
Video Insider, John R. Osborn - Wednesday, February 5, 2014
There has been an eye-opening surge in the development and introduction ...
- Three Television/Video Advances I'd Like To See In 2014
Video Insider, John R. Osborn - Thursday, January 9, 2014
In my December piece, I identified three important 2013 advances in t ...
- Three Important T/V (Television/Video) Advances Of 2013
Video Insider, John R. Osborn - Wednesday, December 11, 2013
As an end-of-year exercise, I've identified three important advances in the T ...
- Advertisers & Viewers Need Search Engines to Break Down T/V's Garden Walls
Video Insider, John R. Osborn - Wednesday, November 20, 2013
T/V (Television/Video) content exists within many kinds of "walled gardens." Created most ...
- T/V Advertising Provides Access To Web Content: Quid-Pro-Quo Fairy Tale?
Video Insider, John R. Osborn - Friday, October 25, 2013
Since I've written on the benefits of advertising where the consumer ge ...
- Head-On Collision Ahead: Guaranteed Viewability Meets Multiplatform Video GRP
Video Insider, John R. Osborn - Monday, September 16, 2013
3MS (Making Media Make Sense) is an initiative that the IAB, t ...