- Six Brand Archetypes To Guide Positioning Strategy
Marketing Daily, Joseph Gelman - Thursday, January 31, 2013
"Brand Archetype" models help define the space in which brands should pla ...
- Optimizing Marketing At The Point Of Sale
Marketing Daily, Joseph Gelman, Marcus Koch - Thursday, April 5, 2012
The point of sale is the key consumer touchpoint for many bran ...
- The Importance Of Creative Thinking
Marketing Daily, Joseph Gelman - Friday, June 10, 2011
There are many ways to kill creativity. The challenge is to fi ...
- Should My Brand Follow The Trend?
Marketing Daily, Joseph Gelman - Tuesday, December 28, 2010
Companies, and especially those in consumer goods, have a profound interest ...