JOSH LOVISON
Writer, MediaPost

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  • How Games Are Supporting Personalized Narratives
    Online content, as it becomes increasingly interactive and tailored to the individua ...
  • TechCrunch Drags Social Gaming Into The Trenches
    Social gaming is exploding, though currently that turn of phrase has ...
  • Video Game Consoles Amp Up The Video
    Game consoles are continuing their stealthy takeover of the living room. We' ...
  • Is 'World of Warcraft' A Loyalty Program?
    What's the difference between "World of Warcraft" and a loyalty program? Surprising ...
  • Kaleidoscope Eyes
    LOOKING UP: MOBILE FROM 2010-2015 Sept. 23, 2015- It's been an interesti ...
  • Why Aren't Casual Ads Stepping Up?
    First of all, I'd like to note that two weeks ago wh ...
  • Learn About Game Marketing From Retailers
    There's a recent trend among video game retailers that's worthy of no ...
  • Innovation Happens Outside The Box
    Some of the most innovative games over the past two years ha ...
  • How To Avoid Outrage For In-Game Ads
    Last week, my fellow columnist Shankar Gupta noted the loading time debac ...
  • EA: A Market Trend?
    Electronic Arts is shaking things up and leading by example. The vid ...
  • In The Crowd We Trust
    I like Valve. The development company is one of the major reaso ...
  • Lost Revenue: One-Third Of Game Sales Are Used
    According to Michael Pachter, an analyst at Wedbush Morgan, used game sal ...
  • Studio City
    It's been an insane week, even besides the passing of the Ki ...
  • The Death Of The Gaming Console
    This year's E3 paved the way for a revolution in digital conten ...
  • Augmented Reality On The DSi
    A few weeks ago I had a conversation with Mobile Insider Ste ...
  • Casual Has To Go
    I'm fed up, I've had enough, and I'm not going to ta ...
  • The Social Connection
    Human beings are undeniably social creatures. Gamers are, too. So the gami ...
  • Media Person of the Year: The Man Who Broke a Million iPhones
    Apple's App Store is changing the world. Where YouTube brought in t ...
  • 'GTA'"s Double Take
    The strategists at Take-Two have a problem on their hands. They ma ...
  • Gaming Secured
    A very interesting bit of news dropped recently that is going ...
  • Playing Stories
    Tuesday I'll be moderating a panel at OMMA Global titled "Play ...
  • New Business Models, New Opportunities
    There's a new, emerging trend in core video game business models: t ...
  • Hulu On Every PS3
    n interesting development happened this week: Hulu pulled access from the Box ...
  • A Tale Of Two Avatars
    With the release of Playstation Home and the New Xbox Experience (NX ...
  • The PC Numbers Game
    It's January -- the month when analysts get to discuss the sal ...
  • Home During The Holidays
    Between Christmas, Hanukah, and New Year's, tons of people went home f ...