- Piaggio Launches 'Transformers' Campaign For Vespa
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2007
[Automotive] The scooter maker leads the European two-wheeler market and wants ...
- Puma, 'Stuff' Co-Promote Golf, Gaming Tournaments
Marketing Daily, Karl Greenberg - Wednesday, June 13, 2007
[Apparel] The combination of card games with golf is meant to ali ...
- Porsche Content, Ads Are Narrowcast To Affluent Vacationers
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2007
[Automotive] "What we like about it is [that] it's much more immersi ...
- Porsche Gives Thumbs Up To Plumb, Taps Multi-Platform Video Net For New Series
MediaDailyNews, Karl Greenberg - Tuesday, June 12, 2007
Porsche is hoping to immerse its brand and vehicles in affluent vacati ...
- GlaxoSmithKline Launches $150 Million Effort For Alli
Marketing Daily, Karl Greenberg - Monday, June 11, 2007
[Pharmaceuticals] The company's marketing group realized, through consumer research, that consumers ha ...
- LG Puts Cell Phone Owners To Work As Music Critics
Marketing Daily, Karl Greenberg - Monday, June 11, 2007
[Electronics] The promotion with Billboard is the latest expression of the long-te ...
- TBWA Unit Takes Top Effie For Apple's 'Get A Mac' Campaign
Marketing Daily, Karl Greenberg - Friday, June 8, 2007
[Awards] Media Arts Lab managed to portray the Mac/PC rivalry "with humo ...
- As Hybrid Sales Hit 1 Million, Toyota Determined To Sell More
Marketing Daily, Karl Greenberg - Friday, June 8, 2007
[Automotive] Despite a phase-out of the tax credit that spurred sales ...
- TBWA Unit Takes Top Effie For Apple's 'Get A Mac' Campaign
MediaDailyNews, Karl Greenberg - Friday, June 8, 2007
TBWA's Media Arts Lab got the top nod in the 39th annu ...
- Ford Shines In J.D. Power's Quality Analysis
Marketing Daily, Karl Greenberg - Thursday, June 7, 2007
[Automotive] The carmaker won for Mustang, Lincoln Mark LT, Lincoln MKZ, Maz ...
- Camp Jeep Lines Up Entertainment For Yearly Event
Marketing Daily, Karl Greenberg - Thursday, June 7, 2007
[Automotive] The company is ramping up experiential marketing this year, with ...
- A-B Priming Pump In Father's Day 'Here's To Beer' Push
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2007
[Beverages] Anheuser-Busch is applying its beer-industry development effort, "Here's to Beer," ...
- Kids Using Consumer Electronics At Ever Younger Ages
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2007
[Research] The study showed that while every device has younger initial-user ag ...
- Hyundai, Nissan On Top In Consultancy's Annual Quality Index
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2007
[Automotive] For the first time, Hyundai has three--five if you include Kia--leadi ...
- Kimberly-Clark Puts Forth 'Hands-On' Effort For Viva Brand
Marketing Daily, Karl Greenberg - Tuesday, June 5, 2007
[Packaged Goods] The campaign is unique because in a world increasingly orient ...
- Smaller Vehicles, Crossovers Boost May Auto Sales
Marketing Daily, Karl Greenberg - Monday, June 4, 2007
[Automotive] Toyota is reaping the benefits of higher gasoline prices, selling lo ...
- Baskin-Robbins Shores Up Expansion With 'Surf's Up' Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2007
[Food] The VP of marketing at the ice cream company says ...
- Saturn To Park Competition On Dealership Lots
Marketing Daily, Karl Greenberg - Friday, June 1, 2007
[Automotive] The automaker will place Toyota Camrys and Honda Accords next ...
- Toyota Drills Down Deep In Marketing Personnel Shuffle
Marketing Daily, Karl Greenberg - Friday, June 1, 2007
[Automotive] The omnibus changes, which are not a string of upward shif ...