- Hyundai's Marketing Veep Spells Out Brand Plan
Marketing Daily, Karl Greenberg - Tuesday, December 30, 2008
Joel Ewanick, vice president of marketing for Hyundai Motor America, spoke wi ...
- Hyundai To Drive Genesis Into Super Bowl
Marketing Daily, Karl Greenberg - Monday, December 29, 2008
Joel Ewanick, Hyundai's VP/marketing, says the televised big-event tactic is both efficie ...
- 2009 Will Be Year Of Comfort Food, Cocktails
Marketing Daily, Karl Greenberg - Monday, December 29, 2008
Chicago-based market research firm Mintel, which says 54% of people who din ...
- JetBlue Launches In-Cabin 'Pettiquette' Program
Marketing Daily, Karl Greenberg - Friday, December 26, 2008
The airline is promoting the new pet-travel program with a "JetBlue P ...
- Harley Adds Muscle To Female-Directed Efforts
Marketing Daily, Karl Greenberg - Friday, December 26, 2008
The Motorcycle Industry Council, an Irvine, Calif.-based industry organization, says women n ...
- Honda Effort Showcases Its NHL Support
Marketing Daily, Karl Greenberg - Friday, December 26, 2008
The ad breaking during the Winter Classic shows scenes of kids ...
- Detroit Auto Show Said To Be On Track
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2008
A NAIAS rep says the yearly show--which last year brought some 700,0 ...
- Most Europeans Spending Less This Season
Marketing Daily, Karl Greenberg - Tuesday, December 23, 2008
According to Harris Interactive, the results are not good for the Christm ...
- NHL Names McDonald's Its Official QSR
Marketing Daily, Karl Greenberg - Monday, December 22, 2008
McDonald's' activity around the sponsorship will begin with the Bridgestone NHL Wint ...
- Edmunds Sees '08 Auto Sales Down By 18%
Marketing Daily, Karl Greenberg - Monday, December 22, 2008
"Despite the unit sales increase from November, December's expected 9.8 million [seasonal ...
- Cadillac Launches Web Campaign For V-Series
Marketing Daily, Karl Greenberg - Friday, December 19, 2008
"It was kind of planned as a consumer outreach event to g ...
- Bailout Assured, GM And Chrysler Makes Plans
Marketing Daily, Karl Greenberg - Friday, December 19, 2008
Chrysler will go ahead with 24 vehicle launches through 2012, with ha ...
- Toyota Puts CPO Dealer Inventory On EBay
Marketing Daily, Karl Greenberg - Thursday, December 18, 2008
Norm Olson, retail sales operations manager, explains that Toyota TCUV has ...
- Red Bull Plans Manhattan Snowboard Competition
Marketing Daily, Karl Greenberg - Thursday, December 18, 2008
Sixteen pro board riders, including Olympic Gold Medalist Shaun White and freestyli ...
- Motorcycle Ownership Experience On Upswing
Marketing Daily, Karl Greenberg - Wednesday, December 17, 2008
"This indicates that the current population of motorcycle buyers is aging, a ...
- Kimberly-Clark Preps Major Campaign For Depend
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2008
The campaign for the new gender-specific Depend, which K-C says will ...
- ABI Tests Brand Perceptions, Finds Sony At Top
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2008
The company focused on 14 brands in gadgets and tech services, includi ...
- Only A Third Would Consider A Domestic Vehicle
Marketing Daily, Karl Greenberg - Monday, December 15, 2008
Scott Miller, CEO of Synovate Motoresearch, says the 30% consideration does n ...
- Amex Sponsorships Give Members An Experience
Marketing Daily, Karl Greenberg - Monday, December 15, 2008
Courtney Kelso, vice president of sponsorship marketing, says: "We think about partnershi ...
- Honda Keeps Customers Better Than Anyone
Marketing Daily, Karl Greenberg - Friday, December 12, 2008
This is the first time in the study's six-year history that Hon ...
- TNS: GM Only Automaker In Top 10 Ad Spenders
Marketing Daily, Karl Greenberg - Thursday, December 11, 2008
George Magliano, head of auto industry analysis at Global Insight, says ...
- Trendspotter Sees Return To Heartland, Less Greed
Marketing Daily, Karl Greenberg - Thursday, December 11, 2008
Porter Novelli's Marian Salzman says that marketers also will need to beg ...
- Toyota Scion Invites High School Marketing Ideas
Marketing Daily, Karl Greenberg - Thursday, December 11, 2008
"It shows our dealers in the smaller markets that this is ...
- Dealers Play Key Role In Motorcycle Purchase
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2008
"Test-ride programs present a lot of issues with things like insurance, preparati ...
- Big Three Vary Approaches To Public Communication
Marketing Daily, Karl Greenberg - Monday, December 8, 2008
Ford is enclosing its corporate and brand message within its current ...
- Sponsors Hop Aboard The BritBus For U.S. Tour
Marketing Daily, Karl Greenberg - Monday, December 8, 2008
Virgin Atlantic, which pays for air transport for the tour, will r ...
- Talbots Puts Customers In Role Of Hostess At Stores
Marketing Daily, Karl Greenberg - Friday, December 5, 2008
"We selected a regular customer who frequents a particular store and invit ...
- Stymied CMOs Can Turn Sow's Ear Into Silk Purse
Marketing Daily, Karl Greenberg - Friday, December 5, 2008
"Marketers can say, 'We can do that but we need data no ...
- Mintel To Mad Ave: Can The Sexy Car Ads
Marketing Daily, Karl Greenberg - Thursday, December 4, 2008
"We found that for most people, driving a car or truck do ...
- In The Car Loan Biz, BMW, Hyundai, Ford Rank High
Marketing Daily, Karl Greenberg - Thursday, December 4, 2008
Rich Howse, senior director of the automotive finance practice at J.D. Pow ...