- Makers Of Large Vehicles Just Can't Keep Truckin' On
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2008
[Automotive] "GM needs to do something more; it's tragic that it's t ...
- VW Takes A Stab At Polling To Engage A Younger Consumer
Marketing Daily, Karl Greenberg - Wednesday, April 30, 2008
[Automotive] Global Insight's Aaron Bragman says the brand is trying to juxtapo ...
- AutoTrader.com Ads Announce Expansion To New Vehicles
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2008
[Automotive] "One thing that sports does for us real well is ...
- Cerveza Tecate Boosts Presence In Boxing Arena
Marketing Daily, Karl Greenberg - Tuesday, April 29, 2008
[Beverages] For fans in Latin America and among Hispanic Americans, boxing ...
- High Gas Prices Have Consumers Looking At Motorcycles
Marketing Daily, Karl Greenberg - Thursday, April 24, 2008
[Automotive] "The other category that has been benefiting from fuel prices h ...
- Audi Ties R8 To Promotion Of 'Iron Man,' Due Out May 2
Marketing Daily, Karl Greenberg - Wednesday, April 23, 2008
[Automotive] "You will naturally get a halo effect from the car. Peop ...
- Ford Leverages Model T Centennial To Celebrate Ford
Marketing Daily, Karl Greenberg - Wednesday, April 23, 2008
[Automotive] A company spokesperson did not say whether Ford was going ...
- Hybrid Cars Are Selling Like Hot Cakes, Study Finds
Marketing Daily, Karl Greenberg - Tuesday, April 22, 2008
[Automotive] People who buy hybrids may favor a new kind of engin ...
- Ford Easing Off Sync Accelerator, Focusing On Innovation
Marketing Daily, Karl Greenberg - Tuesday, April 22, 2008
[Automotive] "The vision I have and that I am trying to evangeli ...
- AT&T Dangles Olympics Trip In Online, Mobile Campaign
Marketing Daily, Karl Greenberg - Monday, April 21, 2008
[Telecom] AT&T is announcing one grand-prize winner weekly for eight weeks starti ...
- General Motors Bundles All Brands Except Chevy, Saturn
Marketing Daily, Karl Greenberg - Monday, April 21, 2008
[Automotive] Although superficially it may seem as if the changes might weak ...
- American Express CMO: 'Go From Disrupting To Empowering'
Marketing Daily, Karl Greenberg - Friday, April 18, 2008
[Conference] Claire Bennett threw down a gauntlet at the outset: digital, traditiona ...
- P&G Unit Chief Lights The Way To Entertained Consumers
Marketing Daily, Karl Greenberg - Friday, April 18, 2008
[Conference] "What we have learned in eight years is that there ...
- Hilfiger, Sony Create Web Channel For Jam Sessions
Marketing Daily, Karl Greenberg - Thursday, April 17, 2008
[Retail] The site was produced by Amsterdam-based Media Republic. Tommy Hilfiger a ...
- Edmunds.com Now Offering Crystal Ball On Vehicle Prices
Marketing Daily, Karl Greenberg - Thursday, April 17, 2008
[Automotive] "This came up, this new product, because consumers always asked n ...
- BMW's TV, Web Campaign Focuses On Souped-Up M3 Engine
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2008
[Automotive] The effort includes a meta-video about how GSD&M shot the sp ...
- Study Finds The Rich Are Like Us: They Comparison-Shop, Too
Marketing Daily, Karl Greenberg - Wednesday, April 16, 2008
[Research] In affluent houses, mothers depend on children for ideas on bran ...
- Courvoisier Points New Effort At Urbanites In Major Markets
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2008
[Spirits] After L.A., the stores will appear in San Francisco, New Yor ...
- Clear Channel, Dacor Deal Puts Brand In Sporting Events
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2008
[Sports] Dacor will provide appliances for 580 condominiums to be built ther ...
- Flying On A Wing And A Prayer
Marketing Daily, Karl Greenberg - Monday, April 14, 2008
If I'm taking a trip to, say, Detroit, and I can ...
- Dunkin' Donuts Inks Deal With Fenway Sports Group
Marketing Daily, Karl Greenberg - Monday, April 14, 2008
[Restaurants] The Boston Red Sox are both a client and sibling ...
- Airline's Marketing Disaster Exacerbated By Low Safety Regard
Marketing Daily, Karl Greenberg - Friday, April 11, 2008
[Transportation] "One of the loyalty laws is that people who are loy ...
- Scotts' $30 Million Campaign Touts Fertilizer, Water Savings
Marketing Daily, Karl Greenberg - Friday, April 11, 2008
[Packaged Goods] The campaign comprises national television, local radio, weekly news a ...
- Sponsors Flock To N.Y.'s Seventh Tribeca Film Festival
Marketing Daily, Karl Greenberg - Thursday, April 10, 2008
[Entertainment] There are 12 returning and 5 new top-level, or Signature, sponsor ...
- WNBA Deals With Kia, IHOP, Pitney Bowes
Marketing Daily, Karl Greenberg - Thursday, April 10, 2008
[Sports] WNBA offers a level of "athlete authenticity" one doesn't find ...
- LoJack Campaign Portrays Horrors, Relief In Theft, Recovery
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2008
[Automotive] LoJack spokesperson Paul McMahan says this is the company's first fu ...
- 7-Eleven Promotes 'Iron Man' With Slurpee Flavor
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2008
[Retail] The company is also doing a cross promotion with Foot Locker--al ...
- Ford Puts Employees To Work Selling Ford
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
[Automotive] The current effort is much more product focused. "[Bold Moves] w ...
- In Rural Florida, Everything Old Is Old Again
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2008
Although I've read enough market research to know that Americans in rur ...
- Porsche Campaign Distinguishes Boxster, Cayman Models
Marketing Daily, Karl Greenberg - Thursday, April 3, 2008
[Automotive] Although there is likely to be television advertising in Porsche's futur ...