- Contests, NFL Ads Tout Canon's New SLR
Marketing Daily, Karl Greenberg - Monday, August 31, 2009
"Why Do You Love Football?" will rate photos from amateur shutterbugs. T ...
- Despite Sponsorship Cuts, Ford Sticks With Keith
Marketing Daily, Karl Greenberg - Friday, August 28, 2009
Kevin Schebil, manager of Ford truck communications, says the automaker has ...
- N.Y. Toy Store Mobilizes A Scavenger Hunt
Marketing Daily, Karl Greenberg - Friday, August 28, 2009
The small New York firm is using a digital idea that ...
- Shell Inks Deal With Car Buff Books
Marketing Daily, Karl Greenberg - Thursday, August 27, 2009
The Houston-based division of Royal Dutch Shell Plc has signed a uniq ...
- Appliance Study Shows Price Tightening Rankings
Marketing Daily, Karl Greenberg - Thursday, August 27, 2009
"We are seeing that on the consumer side of things, price [ ...
- Fill 'Er Up: Hachette, Shell Cross-Promote Brands
MediaDailyNews, Karl Greenberg - Thursday, August 27, 2009
When editors at Hachette Filipacchi enthusiast pubs Road & Track, Car a ...
- Seeking Perception Change, Lincoln Cites Technology
Marketing Daily, Karl Greenberg - Wednesday, August 26, 2009
Lincoln advertising, which adheres to a "Reach Higher" theme, largely eschews te ...
- Audi Vids Showcase Young Designers
Marketing Daily, Karl Greenberg - Wednesday, August 26, 2009
"The videos showcase some of the things we do behind the scene ...
- Toyota Uses Subtle Approach In Prius Effort
Marketing Daily, Karl Greenberg - Tuesday, August 25, 2009
The effort includes a partnership with Good magazine, called "A Road M ...
- AutoTrader Inks Deals With Cox, Atlanta Paper
Marketing Daily, Karl Greenberg - Tuesday, August 25, 2009
Under the Cox agreement, AutoTrader.com will handle new and used online automobi ...
- AutoTrader Inks Deal With Cox Media, 'AJC'
MediaDailyNews, Karl Greenberg - Tuesday, August 25, 2009
AutoTrader.com, an online marketplace for used and new cars, has signed dea ...
- Ford Uses Social Media To Target Younger Buyers
Marketing Daily, Karl Greenberg - Monday, August 24, 2009
Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.c ...
- NBA Works To Expand Global Presence
Marketing Daily, Karl Greenberg - Monday, August 24, 2009
The programs, which include everything from basketball-development in the Philippines to basketball-experien ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as pa ...
- 7-Eleven, World Wrestling Cross-Promote
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
As a presenting sponsor of SummerSlam, 7-Eleven is also featured in a ...
- Toyota Named Official Vehicle Of Indianapolis Colts
Marketing Daily, Karl Greenberg - Thursday, August 13, 2009
The marketing space opened up when founding partner and 25-year sponsor GM ...
- EBay Motors Trolls for Tuners With Promo
Marketing Daily, Karl Greenberg - Thursday, August 13, 2009
A "Master Contest" is being launched to get people who customize car ...
- Ford Rolls Cars In Europe, Trucks In U.S.
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detaili ...
- Jiffy Lube Launches National Loyalty Program
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
John Sanfacon, head of marketing and innovations at Jiffy Lube International, sa ...
- General Motors Addresses Consumers First
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
General Motors' press conference to analysts and media on Tuesday morning follow ...
- People Want Fuel Economy, Same Size Car
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
"If you think about crossovers, they are not that much smaller th ...
- GM Launches EBay Motors Microsite For California Consumers
Marketing Daily, Karl Greenberg - Tuesday, August 11, 2009
General Motors is launching its own eBay Motors microsite for California consume ...
- Global Economy Storm Floods Caribbean Hotels, Research Firm Says
Marketing Daily, Karl Greenberg - Monday, August 10, 2009
The Caribbean is getting hit by more than weather -- resorts a ...
- Nissan Offers Incentives To Drive Lease, Cash Deals For 'Clunkers' Trade-Ins
Marketing Daily, Karl Greenberg - Friday, August 7, 2009
Nissan is responding to the Car Allowance Rebate System -- which giv ...
- Ford Highlights Connectivity As Selling Point
Marketing Daily, Karl Greenberg - Thursday, August 6, 2009
"Americans spend, on average, 101 minutes per day on the road," sa ...
- Infiniti To Do Virtual Reveal At Pebble Beach
Marketing Daily, Karl Greenberg - Thursday, August 6, 2009
Central to the installation is a video projection exhibit, wherein imagery ...
- Tecate's 'Caracter' Moves To Outer Package
Marketing Daily, Karl Greenberg - Wednesday, August 5, 2009
Carlos Boughton, brand director of Tecate, tells Marketing Daily that the n ...
- Puerto Rico Steps Up To Plate With Mets, Rums
Marketing Daily, Karl Greenberg - Wednesday, August 5, 2009
"For the first time, we are integrating direct sales into promotions a ...
- Honda Connects Fans to Honda Fans On Facebook
Marketing Daily, Karl Greenberg - Tuesday, August 4, 2009
Jenny Howell, Manager of Interactive Marketing, American Honda Motor Co., tells Marketi ...
- Malibu Rum Debuts 'Get Your Island On' Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 4, 2009
The advertising campaign features four 30-second spots in which radio personalities ...