- Conan Sketch Centers On Ford Taurus SHO
Marketing Daily, Karl Greenberg - Saturday, October 31, 2009
On Oct. 29, Ford had its new Taurus SHO (Super High Outpu ...
- Swine Flu Expected To Drive OTC Cough Remedies
Marketing Daily, Karl Greenberg - Saturday, October 31, 2009
Diana Nhan, senior market analyst for Mintel GMN, said the U.S. col ...
- Ford Goes To College For On-Board Tech
Marketing Daily, Karl Greenberg - Thursday, October 29, 2009
The winning team will install the new gizmo in a Ford Fies ...
- Chrysler To Offer Mobile TV In Some Vehicles
Marketing Daily, Karl Greenberg - Thursday, October 29, 2009
A spokesperson says Chrysler's market research suggests there's broad interest in t ...
- Q&A: Todd DuBoef On Boxing's Potential
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"People are seeing that boxing does well, crosses all demographics, and ...
- Timex Pulls Out Stops For ING NYC Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 28, 2009
"Timex is perceived as trusted, friendly and conservative," says Heberto Calves, ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- P&G Goes All Facebook For Crest Whitestrips
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
The contest, which went live this week, requires people to submit ...
- A Domestic Hits The Mark
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Lincoln's MKZ is perhaps the biggest surprise because it comes from ...
- U.S. Open Serves Up Mercedes Sponsorship
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
Lisa Holladay, manager for brand experience marketing at Mercedes-Benz, says the partnersh ...
- Toyota Fights Suit Over Viral Matrix Effort
Marketing Daily, Wendy Davis, Karl Greenberg - Friday, October 23, 2009
"With everything else Toyota has been hammered with lately, this is anoth ...
- Roster Of Brand Names Lines Up For NBA
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
"Kia owns the Tip Off platform," says NBA's Mark Tatum. "But ...
- VW Goes All Mobile For Launch Of GTI
Marketing Daily, Karl Greenberg - Thursday, October 22, 2009
The program will be promoted on VW.com and the company's Facebook pag ...
- SEMA Expects A Good Showing In Las Vegas
Marketing Daily, Karl Greenberg - Thursday, October 22, 2009
"When you consider that average trade show in Vegas is down 3 ...
- Ford Puts Pedal To Metal To Drive Buzz For Fusion
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
The program is intended to be a fairly aggressive gambit to g ...
- Milk's 'White Gold' Stars In Faux Rock Opera
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
"What we are hoping is that by engaging teenagers and moms onli ...
- GM Exec Extols Virtues Of Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
"Most car companies go to market on a consumer influence paradigm th ...
- Delta, MSG Pact Creates Multiplatform Deals
Marketing Daily, Karl Greenberg - Tuesday, October 20, 2009
Delta and MSG will tout the relationship with a promotion dangling pri ...
- Porsche's Panamera: 'Sports Car For 4'
Marketing Daily, Karl Greenberg - Monday, October 19, 2009
In a Q&A, VP/marketing David Pryor sees the car's competitors coming fr ...
- NBA Reaches Out To Hispanics With Enebea
Marketing Daily, Karl Greenberg - Monday, October 19, 2009
The campaign includes television, radio and online advertising, a Web site, speci ...
- State Farm, Steve Harvey In Digital Shorts
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
State Farm and SandersWingo gave Harvey general topics and let him ...
- Suzuki Faces Uphill Battle With Kizashi
Marketing Daily, Karl Greenberg - Friday, October 16, 2009
In a Q&A, Gene Brown, VP of marketing, lays out the marketi ...
- Suzuki's Kizashi Is Symbol Of Its Aspirations
Marketing Daily, Karl Greenberg - Thursday, October 15, 2009
Despite declining consumer confidence, Suzuki is optimistic that the timing of i ...
- Big Apple Is 'Where The Wild Things Are'
Marketing Daily, Karl Greenberg - Wednesday, October 14, 2009
Karen Sortito, the former head of promotions for MGM, Fox and Paramou ...
- Ford Vehicles Leading In Loyalty Ranking
Marketing Daily, Karl Greenberg - Wednesday, October 14, 2009
Experian Automotive said Ford Fusion, Ford Edge and Ford Five Hundred owne ...
- Hyundai Uses 'Momentum' To Pick Up Steam
Marketing Daily, Karl Greenberg - Tuesday, October 13, 2009
The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes fi ...
- Luxury Automakers Need To Socialize More
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Looking at luxury auto-brand activity across sites like Facebook, Twitter, YouTube, a ...
- Mike Rowe Doing Tidy Job For Ford Trucks
Marketing Daily, Karl Greenberg - Monday, October 12, 2009
Ford's Eric Peterson says the effort has been a boon for For ...
- AutoTrader.com Expands NBA Partnership
Marketing Daily, Karl Greenberg - Friday, October 9, 2009
Amanda Floyd, manager consumer advertising for the Atlanta-based company, tells
Marketing Daily- Comic Con Is Coming To N.Y. Next Week
Marketing Daily, Karl Greenberg - Friday, October 9, 2009
Because Comic Con has also become a convention where celebrities sit ...