- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- Jeep Marches To Different Drummer's Tune
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
As Chrysler sails into 2010 under the wing of Fiat and o ...
- At The Auto Show, The Word Is 'Digital'
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
How are BMW, VW, Honda and Toyota bringing in younger consumers? ...
- IHS: They Who Capture The Young Will Win
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
IHS predicts that Honda will move toward 12% of the market, whi ...
- Chrysler/Fiat CEO Sees Sales Doubling In Five
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
Fiat/Chrysler chief Marchionne said that by 2014 more than half of Chrysl ...
- Economist: People Less Willing To Spend Now
Marketing Daily, Karl Greenberg - Tuesday, March 30, 2010
"There's real income growth," says Nariman Behravesh, chief economist at IHS. "Howeve ...
- Q&A With Hyundai's Interim CMO, Chris Perry
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
In September, the company launches a turbo version of Sonata plus t ...
- Study ID's Five Types Of Cell Phone Users
Marketing Daily, Karl Greenberg - Monday, March 29, 2010
The study also finds that AT&T Wireless indexes well above average ...
- Edmunds Sees Uptick In March Auto Sales
Marketing Daily, Karl Greenberg - Friday, March 26, 2010
Auto sales are continuing a march up from the vale of tea ...
- N.Y. Auto Show: Expect A Verdant Theme
Marketing Daily, Karl Greenberg - Friday, March 26, 2010
The focus on technology has taken some of the zing out ...
- Lexus Debates Global Warming; Silverman Moderates
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
Lexus will launch its CT 200h compact hybrid at the New Yo ...
- Jumpstart: Ford, Chevy Gain On Toyota's Loss
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
The poll found that after Chevy and Ford, in order, Chrysler, Hon ...
- Chrysler Ads Reinforce Ram As Fourth Brand
Marketing Daily, Karl Greenberg - Thursday, March 25, 2010
A spokesperson says it made sense to devote the big media gu ...
- NBA Stretches Adidas Deal To Include Europe
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
Until now, Adidas has owned that distinction everywhere but Europe. But, starti ...
- Ford Goes All Custom For 'Idol' Final 12
Marketing Daily, Karl Greenberg - Wednesday, March 24, 2010
"A lot of what Ford does around 'Idol' is online," says Ford ...
- After A Century, Coke Inks New MSG Deal
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
This time around, however, Coca-Cola and its brands get a range ...
- Dodge Ram Readies Heavy-Duty Campaign
Marketing Daily, Karl Greenberg - Tuesday, March 23, 2010
The company says the new effort will be focused on the bigg ...
- Hello! Goodby Back With Effort For Milk Board
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
Next month, the campaign continues with a Facebook-based game about Mootopia where ...
- Power: 2 Of 3 Brands Gain In Dependability
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
But per the J.D. Power study, several brands that perform well ...
- N.Y. Auto Show To Include NADA Forum
Marketing Daily, Karl Greenberg - Friday, March 12, 2010
"When we began thinking about this last summer, especially after all t ...
- Forrester: Enable Consumers At All Touchpoints
Marketing Daily, Karl Greenberg - Friday, March 12, 2010
Forrester Research VP/Principal Analyst Sucharita Mulpuru says that to capture the grow ...
- Tip-Off: Infiniti Piles On Basketball Alliances
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
"This year, the fact that we are adding college basketball, NCAA, Mar ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- General Motors To Open The 'Un-Dealership'
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
One of the programs leverages GM's presence at some 30 auto sho ...
- Kimberly-Clark Offering Kleenex Hand Towels
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
The company plans an integrated marketing program this spring comprising print a ...
- Chevy To Test Social Media Waters At SXSW
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
"The philosophy is to help attendees have a better experience, whether throu ...
- Maritz: 'Cash For Clunkers' Worked Just Fine
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
The research firm says the data suggests such programs could work aga ...
- Is It Just Us Or ... ?
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
The Oscar-winning "Logoland" represents the French idea of American consumerism. No, wai ...
- Lexus Marketing VP Discusses Google TV Buy
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
Besides running in rotation on prime time with a heavy buy ...
- Lexus Touts Hybrids in New Ad Campaign
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
The ad will run during prime time on network television and cabl ...