- NBCUniversal's 'The Blacklist' Drives Mustang GT In Custom Campaign
Marketing Daily, Karl Greenberg - Thursday, April 30, 2015
The ads will also run on May 7 and the May ...
- General Motors To Invest Big In U.S. Production
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 30, 2015
General Motors today unveils a multibillion-dollar, multiyear investment program for U.S. manufacturi ...
- McDonald's Tests Smaller TasteCrafted Platform
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 30, 2015
McDonald's, as part of its its ongoing existential crisis and unplanned obsolescenc ...
- Fight Of The Century Includes HBO Versus Pirates
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 30, 2015
Forget that the state of boxing is such that people will p ...
- Iceland Has A Human Search Engine
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 30, 2015
Iceland's new tourism campaign, "Inspired By Iceland," centers on "the world's fir ...
- Hershey And Mars Reach Sustainability Milestones
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 30, 2015
Mars Chocolate North America and The Hershey Co. both hit benchmarks ...
- OnStar Expands Beyond Advisors By Adding Value And Surprises
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2015
Like every automaker, General Motors has been moving hard and fast ...
- Morgans Hotel Group Partners With General Assembly For 'Unconferences'
Marketing Daily, Karl Greenberg - Wednesday, April 29, 2015
The boutique hotel chain will offer the technology, business and design progra ...
- Baltimore Dinged By Riots
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 29, 2015
The riots in Baltimore will have a huge economic impact beyond t ...
- Audi 'Mobility' Allows Rentals With Swipe Of IPhone
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 29, 2015
Audi is piloting a new service in San Francisco called "Audi ...
- NBA's Most Loyal Fans: Chicago, San Antonio, L.A. (Not Lakers)
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 29, 2015
LeBron James returned to the Cleveland Cavaliers this past season after fo ...
- John Lewis And Cadbury Show Off First Instagram Brand Results
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 29, 2015
John Lewis and Cadbury, among the first brands to advertise on Instagr ...
- The Money And Spotlights Go To The Lighter Fighters
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 29, 2015
The heavyweights in boxing are the lightweights. No bigger demonstration of th ...
- Federal-Mogul Goes To School With In-Market Auto Tech Training
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2015
Federal-Mogul Motorparts CMO Laura Soave, who oversaw marketing for Fiat during i ...
- Stan Lee Drives Audi In New Video For 'The Avengers: Age of Ultron'
Marketing Daily, Karl Greenberg - Tuesday, April 28, 2015
The online video, part of Audi's sponsorship activity around Marvel's "The Avenger ...
- Sonic Taps Durant For New Brand Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 28, 2015
Sonic Drive-In is using Oklahoma City Thunder star Kevin Durant, whom t ...
- Chili's To Unveil Loyalty Program This Quarter
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 28, 2015
Chili's plans this quarter to expand technology to a loyalty program, wa ...
- After Lying On Job Placement, Corinthian Evaporates, Leaving Students Beached
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 28, 2015
For-profit college provider Corinthian Colleges said Sunday it had ceased nearly a ...
- Apple Watch Delay Affects Auto Apps
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 28, 2015
The delay in the delivery of the Apple Watch may put ...
- Toyota Partners With Getty For Safe Driving Documentaries
Marketing Daily, Karl Greenberg - Monday, April 27, 2015
The overarching theme of the campaign, which launched in 2013, focuses ...
- Chevrolet Battles Jay Gatsby In Chelsea
Marketing: Automotive, Karl Greenberg - Tuesday, April 28, 2015
I was intrigued by Chevrolet's "Hidden Gems" campaign; so much so th ...
- Estee Lauder Taps Eva Mendes For Fall Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 27, 2015
Estee Lauder has hired Eva Mendes as its new brand representative f ...
- VW Board Tells Piech To Go After Learning Of Plot
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 27, 2015
Ferdinand Piech resigned as chairman of Volkswagen over the weekend. The caus ...
- Smashburger Eyes U.K., Readies Ads In U.S.
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 27, 2015
Smashburger is looking to move into the U.K. while also readying i ...
- Australia's Online Ads Less Fraudulent But Lower Quality
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 27, 2015
The Integral Ad Science Q1 2015 Media Quality Report evaluated online a ...
- Augmented Reality Slow To Get Going In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 27, 2015
Wowsome, which started a year ago, and counts L'oreal Paris India, Ome ...
- Schick Creates 'Comfortopia' On The Onion
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
As with last year's "Schick Xtreme Comfort Games" campaign, the new effor ...
- Chevrolet Trax And Influencers Seek Hidden Gems In New York
Marketing Daily, Karl Greenberg - Monday, April 27, 2015
"The theme is going to places they haven't experienced and capturing ...
- Aston Martin May Add Three New Models
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 24, 2015
After a few tough years, things are starting to look up f ...
- The Very First YouTube Video
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 24, 2015
It seems like ancient history now. Ten years ago, on April 2 ...