- MoveOn.org Shows Viral's Power With Obama Vid
Marketing Daily, Nina Lentini, Karlene Lukovitz - Thursday, October 30, 2008
It works so well, says brand guru Laura Reis, president of Ri ...
- Kraft Q3 Profits Reflect Price Hikes, Some Volume Gains
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2008
"Kraft had solid revenue growth and, although much of that was d ...
- ANA: Most Senior Marketers Don't Grasp Brand Value
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2008
"It is critical for marketers to fully appreciate the value of t ...
- Functional Food, Beverage Products Present Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, October 28, 2008
Such products are undergoing a "profound shift" away from merely "better-for-you" ...
- Companies Clueless On Brand Value, Evaluations Needed
MediaDailyNews, Karlene Lukovitz - Tuesday, October 28, 2008
More than half (55%) of senior marketing executives lack a quantitative understandi ...
- Major Marketers To Adopt New 'Smart Choices' Labeling
Marketing Daily, Karlene Lukovitz - Monday, October 27, 2008
While manufacturers and a retailers agreed on the new labeling system, Micha ...
- Starbucks Launching Gold Rewards Program
Marketing Daily, Karlene Lukovitz - Friday, October 24, 2008
The gold card program will offer 10% off on most purchases ...
- Terra Chips Leverage Facebook Around Election
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2008
Terra's core tagline of being "never ordinary" snacks ties in perfectly wi ...
- Healthy Choice Taps Improv, Ivanka For Launch
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2008
A series of five television commercials, featuring a cast of office-worker characte ...
- Brands Lose Relevance in Food-Buying Decisions
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2008
Taste, quality and price are the dominant factors in choosing food ...
- New 'Green' Ad Claim Regulations Coming Next Year
Marketing Daily, Karlene Lukovitz - Monday, October 20, 2008
Once the FTC's "Green Guides" have been updated to better reflect curre ...
- Understanding, Leveraging Consumers' Five CPG Mindsets
Marketing Daily, Karlene Lukovitz - Thursday, October 16, 2008
CPG marketers "don't want to get it wrong in the fleeting nano-seco ...
- CPGs, Restaurants Compete With New Prepared-Meal Options
Marketing Daily, Karlene Lukovitz - Wednesday, October 15, 2008
CPGs should consider strategies such as branded merchandise sections within supermarkets/grocery retaile ...
- Chick-fil-A, Space Center Team On Kids Promo
Marketing Daily, Karlene Lukovitz - Tuesday, October 14, 2008
"Growing Kids Inside and Out," aims to have "a positive impact ...
- Zero-Cal Stevia Poised To Change Sweeteners Market
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2008
Coke and Pepsi are salivating over the U.S. potential for stevia-sweetened produc ...
- Hidden 'Brand Bubble' Threatens to Burst, Warn Analysts
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2008
"With the democratization of information, consumers can either form around a bra ...
- Club, Ambassadors Back Graco Social Media Initiative
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2008
In the retail channel, the brand partnered with Babies 'R' Us ...
- Pillsbury On The Upswing, Chef Boyardee Not So Hot
Marketing Daily, Karlene Lukovitz - Wednesday, October 8, 2008
Particularly in the current economy, something like a noticeable price increase c ...
- Fast-Casuals Still Growing, Facing Growing Competition
Marketing Daily, Karlene Lukovitz - Friday, October 3, 2008
"Competition is getting tougher" within the FCR segment, summed up Darren Tristan ...
- How Social Media Work For Coke, Newell Rubbermaid
Marketing Daily, Karlene Lukovitz - Thursday, October 2, 2008
"We're getting our messages out there, and moving from a monologue ...
- Global Brands: Social Media Pays Off
Online Media Daily, Karlene Lukovitz - Friday, October 3, 2008
Outside of Silicon Valley, use of social media is still a relative ...
- Wendy's Gets Aggressive; Dunkin' Offers 99¢ Lattes
Marketing Daily, Karlene Lukovitz - Wednesday, October 1, 2008
Wendy's value-menu moves were a strategic attempt to capitalize on McDonald's' acknowledgeme ...